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Using Online Tools To Manage Your Business

With the advent of information technology, many aspects of our existence like communication have been made easier, faster and more efficient

. Using online tools to manage your business is one such aspect.

The management of a business enterprise is one aspect that can be more successful if entrepreneurs embrace modern technology. But most business people, especially those with small businesses, have not taken seriously into investing a little money in information technology as a definite way of managing and expanding their businesses.

Using online tools to manage your business creates a pool of likeminded business people and customer base that can help in the promotion and selling of goods and services. Equally, online tools break the language barriers which in most cases is a hindrance to most business people through the provision of a language translating tool that enables everbody to interact with whatever is offered for sale.

There are many options of using online tools to manage your business. They include for instance the electronic mail (E-mail). One can send large information quickly and to so many people using this means of communication. Furthermore, business people can use the e-mail to store sensitive information in their inbox.


Facebook is quickly emerging as one of the most common and popular way for people across the globe to interact. Besides casual talk, entrepreneurs can use this social network to interact with customers regularly and advertise their businesses to millions of potential customers who have embraced social networking. And with the advancement of mobile phone technology, interacting online is just a click away.

There are business management systems that a businessman can buy to use in managing his business. Using online tools to manage your business can increase the business productivity, management and open new business frontiers that will make the business to thrive. These include Contact Management, Sales Force Automation and CRM Suites.

The Sales Force Automation has a functionality that manages deal records, marketing and tracking sales pipelines while CRM has functionality for marketing, sales and customer service. Some of these programmes are web-based.


Another example of using online tools to manage your business include Start PR which is an application that can monitor the business operation. It enables a businessman to go through social media cites and pick user comments that can be compiled in one place. The tool enables the online businessman to know how the business is thriving online. Clarity Accounting is another business management tool that comprehensively solves accounting problems from wherever the business man is and can support multiple users.

Skype is the other tool that allows one to chat and speak online instantly to so many people as long as they download the software and are registered with it. The tool uses VOIP phone service and Video conferencing where the participants can see each other while speaking if the computers have webcam cameras installed.

There are many other online tools that business people can use to manage and improve their businesses. And because technological advancements move very fast, it is incumbent upon business people to be always on the lookout for the latest technology so as to place their online business at the right place within the information superhighway.

by: Ryan Fyfe
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