Using Postcard Printing For Business Marketing
Using Postcard Printing For Business Marketing
Tired of the usual marketing tools? You may want to try a traditional form of communication the postcard! Postcards, although old fashioned, has not lost its charm in the 21st century. Anyone who has received a postcard can agree that it is a visual feast, with the pictures or graphics it can have.
Preferred by those involved in business and marketing for its versatility and low cost, postcards foster brand recognition and awareness. So, if you are interested in postcard printing to market your business, read the basics. Learn a thing or two about its types, costs, uses and benefits.
Use
Postcards are preferred by many business owners looking for marketing tools because of its versatility. Despite its size, postcards can have many uses: as a business card, as invitations for events, events notice, and discount coupon, among others. It is one of the effective and indispensable parts of a mail marketing campaign among business owners because of its quick turnaround.
Cost
Postcard printing requires paper as well as ink. Thus, you have to invest in these two. There are different types of paper, too, to use in postcard printing. Therefore, you have to know the paper types ideal for postcard printing. Heavier stack are durable, but they are expensive. You may also have to check the difference between coated and uncoated. Coated card stack provide a glossy finish.
Types
Post cards are available in different sizes. These sizes include 4x6 inches (10x15 cm), 5x7 inches (13x18 cm) and 5.5x8.5 inches (14x22 cm). Since a postcard has limited text space, you need to make the most out of it. Text is always an important part, so you need to make a brief and concise message. You can use the back of your postcard to your advantage. You can use it as an order or reply form, for example.
Benefits
Postcard printing offers benefits to entrepreneurs. It is a handy material that you send to potential clients or customers to create buzz or garner attention. It is a test-marketing tool that can be sent before a full blown marketing campaign. In just a few days, you can get information from your clients.
Advantages
One advantage of postcards is that you do not have to utilize special skills, specialized services or even additional equipment to produce it. You can simply order postcards from online printing companies en masse. Aside from that, you can make postcards on your own at your home workstation.
Message
Just like in advertising, though, you need to attract your clients or customers through your message. Keep it clear and direct. Use funny images or captivating statements to attract attention. You also need to involve the reader. Using the word "you" is a proven strategy. Talk to the reader in a direct manner.
Postcards are an inexpensive marketing tool. You do not have to spend a huge amount of money to market your products or services. Postcards, although low cost and old fashioned, can help you improve your business, introduce your products and services, generate leads as well as close sales.
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