Using Postcards For Income-Oriented Businesses

Using Postcards For Income-Oriented Businesses

Among the most effective marketing tools a business can use to advertise his products or services are the postcards. Even today where technology is more advanced, many businesses are still relying on the marketing power of these cards to get word about their business out there.

Essentially, the postcards are ideal to businesses for the following reasons:

They can help small business on a tight budget to stay on top of their customer's mind because they are easy and cheap to produce.

They are likely to end up in the trash especially when designed artistically and creatively.

They can allow you to put a personal note for the receiver.

They can create a positive response as they look more like a message from a friend than an advertising letter.

So, what is the best design to create an effective postcard? Quite often, it is best to stick with the standard 4 X 6 card, although you can always create bigger cards up to 6 X 11 in size. It is actually cheaper to send a postcard than a standard letter, but it is still wise to get price quotes from postcard printing services as some provide designing, printing and mailing in one package.

Usually, cards are designed with four-color printing on one side and black and white on the other. This is ideal as it allows you to save a lot on your printing cost. Just be sure that you use easy-to-read fonts, and simple words to make sure your recipients understand your message at one glance.

With the advanced technologies available today, it is really convenient to create effective postcards. It is also much easier to create different cards for different purposes. Take a look at some of the ways these cards can be used:

As a thank you note. Today, it is practically easy to send thank you to anyone. If some referred you to others, show them your appreciation by sending them a thank you postcard.

As a way to follow-up in offerings. It is a good idea to send a discount offer to someone who has just purchased from you. After 2 or 3 weeks of purchasing from you, a discounted offer to customer is a good chance for an after-sale contact.

As gift certificates. Show your customers that you value and appreciate them by sending a gift certificate printed at the back of your card. You can even include a tear off portion that they can give to their friends to introduce your business to them.

As a way to introduce a new product or service. Postcards are a great way to tell your customers of the latest improvement in your business. Keep them updated with the latest happening in you so they remain loyal and interested in what you have to offer.

As reminder cards. You do not have to be a dentist to send reminder cards. Any type business can now send reminders to their customers. To do this, you have to take note of the day when your customers have purchased from you and estimate the day when they will be running low of your product. This is the best time to send them a reminder that it is time to visit or purchase from you again. Doing this will help keep you on top of your customer's mind.

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