Using Promotional Products As Business Cards
Not too long ago, business cards were viewed as a simple card that displayed
one's contact information. However in our current age of guerilla, one's
business card has transformed from that simple object into a promotional
piece that can make all the difference when it comes to networking.
When it comes to creating an attractive business card you should still
remember that the main features to display are your company slogan and the
benefits that your company offers. You might even consider adding a small map
that features the exact location of your address. Your personal contact
information is an absolute must, as you want your customer to remember to
come to you for their business. If you have a contact number that involves an
800 toll-free number, it's imperative to list it on your business card as it
makes the chances of the customer contacting you six to seven times more
likely. Maybe you can consider using a fold-over card; they boast a more
traditional-type front for a card, but the inside resembles a mini-brochure.
This nouvelle appearance garners positive responses since the general
descriptions granted by a mini-brochure styled inside allow for more
information to be easily available. This will make the likeliness of your
card being kept improve drastically. One thing to always consider however is
the font size of your card's information. It should be easily legible for
those with even the most hazardous of eye problems. And always make sure to
leave enough room on your card to add a personal message, if needed. By
adding a personal note, such as "Best Regards" with your name on it, the
recipient will remember the kindness you offered when meeting them. By taking
these factors into regard when creating your business card, you'll without a
doubt have some success when it comes to drawing attention to your company!
Don't forget to implement useful marketing techniques when dealing out your
business card as well. Give them to well-dressed strangers with your
compliment on their appearance. The next time you find yourself tipping
someone, add your business card to it with a little something special. Maybe
you could staple it to a dollar and pay for the car behind you when coming
across a toll. If you see someone's parking meter run out, cover them and
place your card with a "You owe me" message on their windshield. The
responses you'll receive will be terrific! And then there's the general
public, of whom you should pass out your cards to on every greeting,
introduction, service or meeting. Hand out your business cards with purpose
and intent to display how serious you are about what your company offers.
Hand out every card with a handshake, to show the firmness your company
exudes and see the quality of customers you'll receive increase greatly.
Business cards are marketing cards, if anything after all.
by: Rhonda Rubalev
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