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Using Promotional Products To Breathe Life Back Into Your Business

If you are a business owner you know that having an issue with a bad economy means there's going to be less money flowing through the business

. You may be doing what you think is everything that can be done to keep your business afloat during the rough times but then you may not be getting the good results you want. One sure way to increase the customer traffic and creating some new business is to use promotional items, and they don't cost a lot.

Begin with promotional magnets. Promotional magnets are a better resource for most businesses than business cards. Business cards tend to vanish within just a few days being discarded or written on gives them very little hope of hanging around. A promotional magnet with the same information on it may hang around for years on the office fridge or on the side of a file cabinet. This will ensure that a reminder of your contact remains long after you have left the building.

Use promotional gifts. Nothing impresses another business like a promotional food basket or candy jar. Sure you could send them something generic to say thank you but why not send them a reminder of your business along with a thank you note? This will create a lasting impression on a business that is sending you referrals or supplies you with products that you can sell.

Promotional t-shirts, hats, sports bottles and insulated travel mugs make excellent referral gifts. Offer them to customers, clients, family and employees for referring others and you will see that the number of referrals you get in on a monthly basis begins to increase. Gifts motivate people to talk about your business to others and in exchange you get some much needed business and they get a great gift item. Everyone benefits from logo imprinted referral gifts.


Promotional products can be useful in many ways in and around your business. Make their use rather routine and you will start to see that they can give great results without being an expensive endeavor. Advertising like this will keep on helping your business for a long while.

by: Richard A Joseph
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