By implementing CRM software for your marketing strategies as well as for use with sales force automation, you can put your business on a faster track and increase your sales. In addition, you can also provide customers with more customer satisfaction as well as procure existing customers to come back when you keep in touch with them through sales force automation that you use with CRM software. You will start to see an improvement in the sales that your business makes as well as the relationship between your customers and your business when you use these modern tools for sales such as CRM software that can project sales as well as act as a sales force automation tool.