Using Social Media to reduce company costs; Marketing and Produce Design- TiYo for Business

Using Social Media to reduce company costs; Marketing and Produce Design- TiYo for Business

Social media websites like Facebook, Twitter and Youtube are changing the way we live and communicate today. It's also changing how local companies are driving and expanding their businesses, all for a fraction of the cost compared to traditional marketing.

There are two ways that social media can benefit your business: By generating sales, or by lowering costs. A lot of emphasis is placed upon sales generation but a massive factor is how Social Media can lower a business's costs. This article brought to you by TiYo outlines some examples of lowering marketing and product costs via Social Media and how TiYo can help you.

Lowering marketing and product design costs via social media. This is an area that has a lot of potential for companies, and is often not being managed to its full capacity. If you can use social media as a way to connect with your customers, then the more FEEDBACK you can collect from them and incorporate into your marketing and product design efforts. This will make both marketing and product design more effective, therefore lowering costs.

An example of a company that did just that is Lenovo. When the company IBM PC computing division, they immediately got all of the major departments on the same page and connected. Marketing, sales, service, etc. They created forums and blogs to address customer issues and help them, but in deciding what content to create, they paid close attention to what customers were already saying about the products. They closely monitored blogs, 3rd-party sites and forums. They talked to their call centers to see what the common issues were. By listening to and acting on customer feedback, it was not only helping them improve existing processes, but it also helped them address future problems that customers might have with products. Thus providing a customer service savings as well.

What were the results? According to the Forrester case study: "This alignment lead to a 20% decrease in laptop service call volumes, an increase in customer service agent productivity, a shortened product problem-resolution cycle and an increase their Net Promoter Scores. The net-net is a reduction in customer service support costs and an increase in sales!"

How can I do this in my Company? Firms have been known to employ the services of a focus group, to give real feedback on products and designs. The research is limited to the amount of people in the group and can carry an expensive price tag for their opinions and criticisms. By using Social Media you can reach thousands of users of your products and receive valuable advice on how to improve your products and the processes that are used within your business. You could even run a competition and reward the people who have made a positive benefit to your company.

Social Media has changed the way we live, and shifting the way companies interact with their customers, and how businesses are communicating with clients. "It's either get on it; or you are going to get left behind!"

Would you like to unleash your business, product or service onto the world via Social Media?

TiYo is here to help you branch out into the rewarding world that is Social Media, all from one 'easy to use' platform... TiYo.com

The specialist's at TiYo are there to guide you every step of the way, they have first-hand experience in Facebook, LinkedIn, Twitter and YouTube, and can help get you followers specific to your area or product. Once you are accustomed to the system we can supply 'plain English' guides that will ensure you continue to get optimum results.

With Social Media you are conversing directly with the audience who have shown an interest in the product or service you provide. It is excellent for promoting your company via multi-way interactive conversation whilst engaging with your clients.

Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.

Tiyo's concept has been described as ''A Social Media Management system in a box''. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!

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