Using Trade Show Displays To Promote A New Business

When you first open a new business, one of your first concerns will be how to promote that business without overspending your small budget

. There are many techniques you can use, ranging from advertising in the paper to social media marketing and beyond. One of the most effective techniques that many small companies use involves clever placement of small trade show displays. Although large units tend to be too expensive for a new business, smaller portable displays are often the perfect tool to grow your client base.

Why Portable Displays?

The advantage of portable displays is that they have incredible flexibility. When you purchase a small exhibit, you can take it virtually anywhere. The high degree of mobility makes it possible to use that same unit for presentations to potential investors or corporate customers, while also using it in your retail store to explain more about your product. Although many small businesses do choose to use their small trade show displays at an actual industry convention, it is not a necessary step required for getting the best value out of your investment.

Storefront Signs

An exhibit is useful for grabbing attention in a variety of locations. For a new retail store, you can help advertise your grand opening with a small banner stand. Many malls will allow you to place a small banner just outside the doors of your store, which will help advertise a grand opening or a special promotional opportunity. You can also use the exhibit to promote your company from within the store. You can place it in the front window as part of the decorations, or just set it up inside for visitors to look over. This tactic is helpful for storefronts of all kinds, from malls to freestanding buildings.

Trade Show Displays In A Corporate Setting

Businesses without a defined storefront can also benefit from an exhibit. While it won't directly drive traffic like a sign outside a store, it nonetheless strengthens your brand by helping to introduce your company in other corporate circles. Place it in a conference room or another common, semi-public space and enjoy the impression it will make upon potential clients and new business partners.

In The Convention Hall

In addition to showcasing your unit inside the office, most startups find it useful to take their portable displays to conventions. Most non-retail startups are offering an innovative product or service, which is exactly the kind of thing to highlight at an exhibition. By bringing a small booth to the convention, you can save money while still making a strong presentation. Depending on your product, you may want to spend a bit more to create a booth that will really showcase it. For example, if your company has designed a new computer program, you may find it worthwhile to invest in some computers or other technologies that will help you show that to visitors.

No matter how you use an exhibit, if you find one that has a durable frame and is built with timeless style in mind, you can't make a bad investment. The unit has many uses, and can grow and change as your company grows and changes. Making a small investment now can help create success later.

by: Chris Harmen

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