Twitter is considered to be one of the most powerful social networking sites today thanks to its revolutionary way of spreading and efficiently disseminating information. It may come as a surprise to the non-user, but yes, Twitter is able to do all this just by using 140 characters. The truth of the matter is that microblogging - as is what using Twitter has been dubbed as - has encouraged people to express themselves in a more clean and concise manner, mainly because there isn't a lot of room to ramble on as most businesses do in blogs and other extended forms of Internet marketing.
Businesses have also quite benefited from this form of concise communication because it allows them the have an avenue where people will accept information that they receive more easily and almost without any cost whatsoever. Receiving traffic on a Twitter page can become much more beneficial than people think. Unfortunately, a lot of businesses and individuals fail to see how to properly use Twitter in order to market their business in a way that is appealing and will produce actual sales.
One of most important things that you have to remember is that you need to create a personality that people will be able to connect to. Twitter is all about forming communities that connect to each other in an up-close and personal way. So if you want your Twitter followers to become a part of your business community, you need to attach a persona to the brand. Having a Twitter account alone is not enough. You also need to think about each tweet that is being sent out to your potential customers. You need to be interesting, and you need to give them a reason to look for more than just the 140 characters that you posted.
You also need to look at your Twitter account as a medium to attract clients as they shop around for what is worth their while. After you create a persona to go with the Twitter account, you then need to bait them and reel them in by getting them connected to your business. It could be something like a link to your web site, or a picture of the inner workings of your company. It could even be something as simple as a 10% discount to whoever it is that gets to tweet about your account. Regardless of what you decide to use, you need to make sure that to make use of