Using Your Smart Phone to Promote Your Business

Sometimes in business it's just as good to give as it is to receive

, a novel concept I know, but with cleversocial networking marketing tools you and your clients can create an online presence for your brand and products.

So this week we have been trialling the iPhone appfoursquare, which aims to encourage people to explore their neighborhoods and then reward them for doing so. As a business owner you can run specials when users check in' to your business which are discounts and prizes for your loyal customers.

The foursquare app integrates with bothFacebook andTwitter posting a status update from the business and location you have checked into.

So how can this help my business?

Well if you are like one of the over 800,000 iPhone users or on the fast growing list of Blackberry users in Australia, you can use your Smart Phone as portable network marketing device to promote your partners, business associates, suppliers and trusted clients by adding a comment or recommendation about their business every time you check in.

Now to make this work for your business, you should inform your clients how you are marketing their business and suggest they use the foursquare app. That way when they visit your office and check in they can return the favour.

One of the keys to social media marketing is promotion and knowledge of your brand and products, so with a little bit of cooperative work between you and your clients, you can assist each other in driving your businesses forward.

Using Your Smart Phone to Promote Your Business

By: Craig Bucknall

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