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Using social media for business - courtesy of tiyo

Using social media for business - courtesy of tiyo


Being thrown into the fast-moving world of social media can be daunting for a small business owner who has little time to spare. To help overcome this I have outlined some useful ideas to use in your business to help give you the upper hand in Social Media-Courtesy of Bet Thief.com

Offer an insight to behind the scenes of your company. Presenting a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch.

Exploit your expertise. Chances are your company's white paper won't go viral. But sharing knowledge you've gathered through your trade can go a long way toward boosting your brand.


Demonstrate what your company can do and give an overview on where you would like to see your business in five years. Because multimedia is so important to social media, getting connected allows you to express your company's value proposition beyond words.

Put your website's content to work and draw more traffic to your website. Create a short company video and help spread the word by encouraging visitors to share content they enjoy. One way to promote the sharing of your site's content is to install a widget, automating links to interesting sites.

Always be open and truthful. In these economic times, transparency is essential in retaining and attracting customers. Providing your followers with the lowdown on your company blog is an easy way to keep the lines of communication open. It is not unusual for companies to display their sales and profits figures, which can prove how a company is performing.

Remember to be careful what you say about other people and companies. Never name and shame a company, this is not how social media works and it is very unprofessional. You could also find yourself on the wrong end of a law suit.


Interact with your followers, customers and potential clients and you can ask for feedback on certain products and ideas. You could also start a focus group and reward the members with vouchers for their feedback whether it is positive or negative. Social Media is a two way platform to promote companies actively interacting with people. Posting a blog or a Facebook fan page will not benefit your company if followers are aware of the conversation only going one way.

Tiyo (This is You Online) is a service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.

Tiyo's concept has been described as "A Social Media Management system in a box". The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!

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