During the closing months of 2010 Vauxhall announced that they would be offering a lifetime warranty on their new cars. You'll also be pleased to hear that this incredible Vauxhall offer was also extended to a selection of its used Vauxhall models which were purchased through the brand's approved Network Q outlet.
This unique offer demonstrates how much faith Vauxhall have in their model's reliability and durability something which other car brands, including Kia are also trying to portray.
To qualify for the lifetime warranty Vauxhall owners should take their vehicle in for an annual check whilst their vehicle is undergoing a service, otherwise the offer may become void.
It is no coincidence therefore that this year Vauxhall have stated that the number of service plans that have been sold has increased by an impressive 86.5% so that vehicle owners can ensure that they will qualify for the scheme.
Many motorists presume that manufacturer-approved servicing is more costly than arranging for your vehicle to be serviced through your local garage so often avoid it this scheme has definitely helped to detract from this myth and has seen service plan sales for Vauxhall soar.
Hopefully schemes like this will help to ensure that our roads are full with thousands of safe and roadworthy cars!
Vauxhall have also had a vast increase in media exposure over the past few months thanks to the announcement of their latest sponsorship deal - the home nations football teams.
The fact that the Vauxhall logo will be emblazoned on the front of the English, Scottish, Welsh and Northern Irish football team kits means that it will be seen by millions of football fans across the world, as the Nationwide logo was before. Car brands have been increasingly associating themselves with sport in an effort to appeal to a more youthful audience. For example, both Kia and Hyundai were ever-present during the 2010 World Cup in South Africa - and Hyundai will be notorious with the advert which was accidently streamed when England scored their first goal in the tournament. Kia were the main sponsors of the tournament and received an enormous amount of media coverage.
Motoring experts will be keen to see how the new sponsorship deal impacts on car sales during the coming months, or years - but one this is apparent, and that's the fact that it is definitely a trend that many car manufacturers are following.