Video has taken the Internet by storm and is probably the most used and most effective Internet marketing technique online today
. For example, "Key YouTube statistics (courtesy of website-monitoring.com) shows that YouTube exceeds 2 billion views per day. The average person spends at least 15 minutes per day on the website, YouTube is monetizing over a billion video views per week globally and hundreds of millions of videos are viewed every month on mobile devices."
These results alone demonstrate how popular the medium is on the Web today. For any Internet marketer to leave this vast resource untapped would be a huge mistake. Therefore many different video marketing methods are being employed online to promote different products and services and home business websites.
Of all the video promotion techniques being used by home business owners online today the most popular method seems to be viral video marketing. What is Internet based viral marketing? The definition(courtesy of womeninbusiness.com) "The exploitation of Internet media and online social networks to promote brand awareness and recognition, or to meet other specific sales, marketing, or publicity objectives. The term "viral" describes the way a message can become self-replicating as it is picked up and repeated across the Internet."
The success of this Internet marketing technique depends on how often your message is passed along from one viewer to another. It's a great example of word of mouth online marketing. People videotape messages that are often outrageous or out of the ordinary and hope it's passed from social network to social network with their website link attached.
Another video marketing technique to employ on your home business website is to include a simple videotaped welcoming message. This makes your website more personal to your visitors and it helps create a trusting relationship as your guests begin to feel that they know you. The end result being, people are more likely to do business with someone they know than with a perfect stranger.
You can also place video testimonials on your home business website. Video messages from customers who have used your product or service and are happy to endorse it often go a long way toward attracting new business. Being able to view these people instead of just reading plain text makes the testimonial more believable and again helps build trust with your potential customers.
Another video marketing method you can add to your repertoire is videotape yourself giving product reviews of different items or services you have used which helps to set yourself up as an expert in a certain field. This creates credibility for you and your home based business and again helps build relationships with your visitors. Creating a video marketing course and making it available on your website is also a great way to attract traffic.
These are just some of the video marketing methods you can use to help drive traffic to your home business website and to increase your visibility and credibility online.