Videos Enhance Email Newsletters
Videos Enhance Email Newsletters
Videos Enhance Email Newsletters
Adding videos to email newsletters will bring plain content newsletters into the space age, with an interactive tool that will inform and delight the intended readers. Since videos are available on other internet sources, many people know how to utilize the video as an interactive tool as applied to an email. There are many times that a video is the perfect way to highlight or demonstrate a product, as shown as it should be used, in real time, or in real circumstances.
The company can hire outside agents or firms that are versed in scripting videos, shooting them in high resolution or just putting together short clips to give the audience an idea of what the product can do. Company newsletters containing videos are sure to be a hit with new customers who may be unfamiliar with the product, and companies should incorporate videos whenever practical to do so.
Adding one video per newsletter is recommended. If the customer is bombarded with too many videos it will defeat the purpose of utilizing them in the first place. Remember, customers reading the company newsletter are pressed for time, and want a quick video that shows the product in the best light.
For these reasons, it is easy to add a video to the company newsletter. There are only a few rules to follow if a company wants the best result from using this new technology when corresponding with customers.
Videos Should Punctuate, Not Punch in the Face
This means that the videos added to newsletters should be on point, not extreme and not bizarre internet sensations meant to shock the reader. If a company is demonstrating a new product, and wants to show the clients how the product would serve them, it would be appropriate to make a video that would be added to the newsletter. The marketing team should show the product being used by the average person, in average or normal conditions. Videos sent in the company newsletter should always refer to the company product, not other unrelated items that are randomly found on the internet. If a marketing team is trawling the internet and finds videos that are raw or of questionable source, no matter how funny, they are inappropriate to add to the company newsletter.
Leave Entertainment to the Movie Industry
It can be awkward for companies to try to entertain potential customers by adding random videos to their newsletters. If the joke falls flat, they risk offending the customer with the effort. And the worst part is, the company may never know the result, until it gets the "unsubscribe" alert notices from the clients viewing the poorly chosen videos.
Consider the Source
As with any content borrowed from internet sources, there may be copyright issues regarding copying videos into company newsletters. Although the internet is a wide open playground for content, there are definite copyright rules and laws that need to be respected and followed at all times - or the person "stealing" the video may be subject to fines, prosecution or even jail. It pays to be creative, and companies can hire outside firms to make short original videos for them in a range of budgets that they can afford.
Now Pay Close Attention --
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