Visitor Matter for Website Design

Competition has made the buyer more important than the seller

. Earlier it was the seller who had a number of alternatives but it is now the buyer who has that privilege. To stay in business and keep the competition at bay, the seller has to do each and everything keeping into consideration the preferences of the buyer. The number of websites is increasing exponentially and these websites vie with each other to be accessible by the prospective buyer at the earliest.

When the visitor visits the website he/she is usually welcomed by the home page. The first impression prevails. If the website takes a longer time to download, the visitor may lose interest and try other alternative websites.

The website needs to be designed according to the consumer behavior. The visitors usually want to find what they are interested in, in the least possible time. If the layout is confusing, the visitor may just exit from the website without buying any of the offerings. This can be at times be frustrating because the product needed by that visitor is present on that website, but the failure to locate it has lead to the unproductive visit. The visitor may also feel wastage of time and money.

The final description of the product or service should be available to the visitor within the least number of clicks from the click to enter the website. Usually most of the adept web designer place the final product description on the third tier and accessible on the third click. This is to ensure that the interest of the visitor remains intact.

The content of the website should be such as to assure the quality and the worth of the product. It is only after this assurance that the visitor would be ready to buy the product.

The confidentiality of the financial data such as the username and password of the credit is of much importance, especially when the visitor is being convinced to buy the product or service online.

What are the words that the buyer is most interested in? What words do they type in the search engine while searching for the website? This is a part of the search engine optimization strategy and it is through SEO strategies that the traffic to a website can be maximized. The sale of products and revenue generation through a website are directly proportional to the number of clicks.

In a nutshell it can be said that if the buyer's behavior is not taken into consideration prior to web design the website's productivity cannot be optimized and it can lead to wastage of time, money and energy for both the visitor and the business identity. It is always better to consult a web design company that keeps the buyer's satisfaction as the primary purpose of the website.

Copyright 2010

Visitor Matter for Website Design

By: Bryan Bell

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