Ways of Using Social Media to Lower Costs - Customer Service Costs - TiYo for Business

Ways of Using Social Media to Lower Costs - Customer Service Costs - TiYo for Business

Social media websites like Facebook, Twitter and Youtube are changing the way we live and communicate today. It's also changing how local companies are driving and expanding their businesses, all for a fraction of the cost compared to traditional marketing.

There are two ways that social media can benefit your business: By generating sales, or by lowering costs. A lot of emphasis is placed upon sales generation but a massive factor is how Social Media can lower a business's costs. This article brought to you by TiYo outlines some examples of lowering Customer Service costs via Social Media and how TiYo can help you.

Lowering Customer Service Costs. This is a great way for companies to lower customer service costs, by helping customers directly via social media! What's the cost of a customer service call overseas, versus the cost of helping a customer via Twitter? Also, as you begin to use social media to provide customer service, customers begin to help each other out by pointing you out to anyone that has problems.

When Lenovo acquired the IBM PC Computing division, it saw that customers were talking about its products in third-party forums like notebookreview.com and thinkpads.com, and it worried that it was being left out of these important conversations. Lenovo took ownership of the challenge and launched its own community. Using a peer-to-peer support community, Lenovo garnered critical worldwide views of the customer experience for the corporate-oriented LenovoThink and the more consumer-oriented Lenovo Idea brands. The results have been astronomical: By owning the initiative, Lenovo customer service professionals ascertained how to align marketing, sales, service, and other departments to enhance the customer experience. This alignment resulted in a 20% reduction in laptop support call rates, an increase in agent productivity, a shortened problem resolution cycle, and an increase in Net Promoter Scores. This has led to better products and a massive reduction in support costs.

Social Media has changed the way we live, and shifting the way companies interact with their customers, and how universities are communicating with Students. "It's either get on it; or you are going to get left behind!"

Would you like to unleash your business, product or service onto the world via Social Media?

TiYo is here to help you branch out into the rewarding world that is Social Media, all from one 'easy to use' platform... TiYo.com

The specialist's at TiYo are there to guide you every step of the way, they have first-hand experience in Facebook, LinkedIn, Twitter and YouTube, and can help get you followers specific to your area or product. Once you are accustomed to the system we can supply 'plain English' guides that will ensure you continue to get optimum results.

With Social Media you are conversing directly with the audience who have shown an interest in the product or service you provide. It is excellent for promoting your company via multi-way interactive conversation whilst engaging with your clients.

Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.

Tiyo's concept has been described as ''A Social Media Management system in a box''. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed!

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