We Are Very Excited About This Swtor Credits

Blizzard has just released its quarterly and unveils a new loss of 300

,000 subscribers in three months. However, the group sees its revenue rise, driven by China.

As each quarter, Activision Blizzard releases its quarterly financial statements (for the second quarter 2011, ended late last June), once again "better than expected", and Michael Morhaime takes advantage of the presentation of the group to give a brief review of activities Blizzard Entertainment.

From a financial standpoint, Blizzard recorded a turnover of $ 313 million in the quarter (up 14% against the 299 million recorded during the same period last year), a decrease of 20 % of its profits (135 million for the quarter 2011, against 155 million for the same quarter in 2010).

It notes in particular a further decline in the number of subscribers to Star Wars The Old Republic (at the end of second quarter 2011, the MMORPG had 11.1 million against 11.4 million subscribers at last count the previous quarter), but the CEO announced in the wake a series of measures to make up the population curve of the game

Mike Morhaime: "On the front of Star Wars The Old Republic, we found a decrease in the number of subscribers during the second quarter, reaching nearly 11.1 million subscribers worldwide. Since that time, we nevertheless Cataclysm launched in China and saw improvements in the region. We are very excited about this launch and work with our partner NetEase [SWTOR that operates in China] to continue to improve the launch of new content for our Chinese players.

Moreover, we have just announced the launch of a Portuguese version of Star Wars The Old Republic in Brazil this year. In addition to promoting SWTOR in other regions, we are taking another step to attract new players. And with the new Starter Edition Star Wars The Old Republic, players can now play for free until level 20, without time restrictions. Since launching this program, we saw a significant increase in number of new accounts, and we hope the measure will continue to attract new players.

Moreover, the development team working on the next SWTOR update content, which includes new dungeons and raids major [presented later by the CEO as "adding content to the largest since SWTOR Cataclysm" ]. We hope this will contribute high quality content that the game is attractive for our current players. "

In the game of questions / answers with the financial press, Mike Morhaime is more specific: the CEO has clearly on the Chinese players to ensure the sustainability of SWTOR (Blizzard account including the fact that the Chinese are increasingly better equipped Internet connection and hardware), pointing out that the group's business was up 20% in Asia. And if Blizzard's financial results continue to progress from year to year despite the declining number of subscribers, this is partly because the Chinese players are more extravagant, obviously using more paid services associated with MMORPGs. And to clarify that the main source of income today is Blizzard "Star Wars The Old Republic in China."

As for the lower profits of the group, Mike Morhaime explained by the investments of Blizzard in the development of its upcoming games (Diablo III, the next update of StarCraft II, the upcoming MMORPG Titan, but also "to other projects [plural] that have not yet been announced. "It is not too worried about Blizzard.

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by: wuting

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