We Drive Car Sales – Mobile Marketing for Auto Dealers
We Drive Car Sales Mobile Marketing for Auto Dealers
Our lives have changed for the better because of the introduction of various technologies. The first revolution was brought in by the computers and now, the mobile phones and the mobile based applications are all set to make a major impact on our lives.
Although the economic slowdown is doing its best to retard auto sales, tech savvy auto dealers are turning to mobile marketing and mobile advertising to liven things up a bit. As the consumers always have their cell phones handy, they are always within the auto dealers' reach to receive their text promotion.
Benefits of mobile marketing to auto dealers
Mobile advertising such as text message sweepstakes, text message voting, premium SMS, bulk SMS, etc. puts a dealer's brand in the hands of their potential consumers. Research shows that over 90% of consumers that get text messages read them. A simple SMS or bulk SMS help auto dealers get into a one-to-one relationship with the consumer. No other form of advertising receives a response as high as mobile marketing. A recent study has indicated that the response to mobile advertising is as high as 50%.
Mobile advertising can be tracked very easily and therefore, allows auto dealers to evaluate results and check return on investment for every advertising promotion. Mobile advertising is a perfect solution for:
Recording the phone numbers of consumers for future promotions
Promoting new dealership campaigns
Real-time response to gauge the effectiveness of promotions
Targeting the younger generation
Building a database for future campaigns
Advertising additional services
Increasing the overall sales of cars, and service returns.
Benefits of mobile advertising to consumers
With mobile advertising, consumers can reply to the advertisement the moment they see it. Consumers sign up for a particular auto dealer's program because they want to receive their promotions. So they won't mind receiving text messages or premium SMS from dealership even though they have to pay to receive the promotions.
Speaking directly with an auto salesperson can be irritating for some consumers, and they would rather prefer responding to text message promotions. It is also very convenient for the consumers to get details about a particular vehicle via text messages. Mobile advertising is great for consumers because:
They can get information on the vehicles even after the working hours of the dealership and also on weekends and Sundays when the dealership is not open.