We know about page rank for SEO but do we know about Trust Rank

We know about page rank for SEO but do we know about Trust Rank

You should think of trust rank as though you were purchasing a product in the real world, indeed factors are needed to pre-qualify a business if we are going to make a purchase. These factors can help you quickly get out of googles dreaded sandbox quicker than the usual 4 - 6 months.

These are come factors and techniques which you can employ to build up your Trust Rank in no particular order, also some are more expensive than others but all are worth the effort.

Buy a SSL certificate - this tells Google that you are a legit business since they know you have to have a verified checking account to get a SSL cert. (And buy it for as many years as you can at a time, at the very least for 2 years)

Have a privacy policy that tells in exact detail what happens to the information about the visitor that is collected from the site.

Register your domain for 10 years. If you can't afford the $70 it costs at GoDaddy then are you really serious about your site?

List a mailing address (no P.O. Boxes) - Just as in real life, you feel better purchasing a service or product from a place that has a physical location.

List your contact information - telephone, fax (if needed), email & name.

If you have a bigger budget, use any of the "Hacker Safe" services and place those icons on your site. Again, this tells Google that you are seriously committed to protecting your visitor's experience on the site.

Those are simple techniques that you can directly apply to your site, and are signals to Google that you take your online presence seriously.

As far as the "Off-page" factors, it's really about linking to quality sites that are relevant and sometimes considered "authoirty sites" by Google. Also, getting links from those trusted sites will help re-enforce the quality of your site in the eyes of the Google spiders.

In order to make sure to make sure that you make the best of your internet strategies you sould always endeavour to use a trusted and experienced Internet Marketing firm.

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