Web Conferencing As A Key Business Communication Growth Driver

Online meetings are deemed to be the perfect solution to bridge the communication

gap between any organisation that operates several branches located far away from each other. In the Asia Pacific region, there is no dearth of companies that are engaged in importing and exporting goods and need a reliable communication solution that can help them keep track of the operations and maintain effective and unabridged interaction between all parties involved. The region caters to the manufacturing requirements of North America, Europe and North Africa. Therefore, the manufacturers operating here can greatly benefit from a sound web conferencing suite that facilitates collaboration.

Though online meetings account for only 14 per cent of the total conferencing industry in Asia Pacific, they are expected to grow at the rate of 21 per cent per year till 2016 and become a sector that is valued at almost USD 300 million. This underlines the demand for virtual conferencing suites in the region and shows that companies working here realise the business benefits of using these solutions. It is a well established fact that organisations now know that they can bring down communication as well as operational costs, reduce carbon emissions and eliminate the need to travel for business. Moreover, they understand that employees who work off-site or need to travel frequently as part of their job can also be kept within the ambit of day to day operations with such solutions.

A browser based online meeting allows users to host an event at the click of a button. All group members only need to have their personal login IDs and passwords in order to attend the remote online event. A multipoint conference becomes so easy when a simple click of the mouse allows users to collaborate virtually and keep an eye on all operations simultaneously. Since reliability is deemed to be an essential factor for any communication solution so that the event can be conducted seamlessly, these online meetings suites are based on redundant networks that operate on high speed Internet.

The features of any online meeting suite define its utility to an organisation. File transfer, enterprise Instant Messaging (IM) for group as well as individual chats and desktop sharing are some of the standard features that any remote conferencing suite should have. On the other hand, additional features like PowerPoint presentations, white board, annotation tools, apps for mobile devices and presence indicator provide these suites with the edge that can make the event truly collaborative. Using such advanced features, companies can enhance the conferencing and collaboration experience of their personnel. Organisations can choose between operator attended and on demand solutions while availing virtual conferencing services. Scalability and customisability are the other features that make these suites ideal for any firm.

by: Dines Mark

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