Web Usability Standards For Online Businesses

Testing various aspects of your web pages, according to web usability standards is comparatively easy using Google Website Optimizer

. This tool walks you through the whole thing. If you go to the Home page, it actually literally tells you exactly what to do. If I go to create a new experiment, I often use a multi variant, because there are multi variants on the pages that I want to test at once. You go into there and it says choose the element, your heading, image, description, three elements here, yes, I've completed the steps above, I've worked out what they will be. It just asks you here put in your experiment name.

You've got to work out what is the goal to work out what converts better using website usability testing. So for that particular page, it is referred to as a squeeze page because I'm trying to squeeze all the traffic into that opt in and there was a thank you page once people opted in, so that's the conversion page or the goal.

Once you go through there it says, here's the code you need to place, place it here, and it gives you really clear examples, even to the point where it says, is it you who are going to be doing this or your web developer. If you tick web developer, it'll say, here's a link for your unique code that you can send to your developer to read and it tells them what to do. So it's really easy for yourself or someone else to do.

There are plenty of people out there who will check web usability standards for you. Find a web developer and ask them to talk you through online marketing and see what they do and what they know. There are plenty of other people out there. Just tell them what you want and if they don't know how to do it, don't hire them. Say, this is what I want to do.

Get yourself an education, not so much so that you do it yourself, but just be aware of what is happening so you can manage it properly. So when you're investing your money in a company to do it, you know they're doing the right thing, tell them what you want and it's all about education.

Some people wonder if they should have multiple phone numbers on their website. It depends how serious you are. If you're spending six figures driving pay per click advertising to your site, then you would and if that's primarily doing a lot of traffic, it all comes down to how much time do you have to actually invest in this sort of thing and where is that limit?

On our own website, what we've done is we do things like there's a funnel on our website for just normal people who find us through SEO traffic following web usability standards. Then the way we do our AdWords, is tag the Adwords ads so that our website knows that people are coming from AdWords and show the different phone number. So we get an understanding, if we're spending this much money on our AdWords campaign, it's getting us how many conversions? This paying for traffic is pointless if it's not converting. So I suggest you should do it if you want to make sure that you're measuring all the different conversion aspects.

by: Jimmy Cox

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