Website Marketing Is Serious Business

With millions of new website competing for eye balls

, you must take online marketing seriously. Some businesses think that having the website all they need to do to win the battle for online attention. Successful web presence starts with a website, but the work only begins there. There are no accidental success stories online. Today, when a company has an online success is the result of strategy and execution.

Some businesses try to argue that their customers are not online or they don't expect an online presence. Not only that they are online they have high expectations. Your website has to be more than online, it has to be great. Your website has to quickly position you as a credible provider. Of course, the professionally designed website is the first step, but content is also of great importance. Content is what keeps visitors at your site and content is what keeps bringing them back.

During the mid nineties there were few websites to compete for business. Today, sales decisions are made after a prospect visits your website. Your website is an important factor in building your customer base. It has to be there when people are searching, and it has to be great to keep people there.

Your website has to tell the story about your business. What makes your business better than the competition? What do you do better than any other business? What are your current and past customers say about you? What is new about your company? Do you have any new products or services that you offer?

Identify what matters the most to your customers. Is it the quality of your service? If it is, don't just write about great quality service. Talk about examples. Tell stories that testify to your great service. Describe how you provided others with great service. Provide details to help the website visitor gain an insight into your processes.

Take out the guesswork from your web presence. You have to understand what is happening on your website in order to make improvements. You have to understand a few KPIs (Key Performance Indicators) about your website. For example, website visitors, page views, bounce rate, average time on website are just a few numbers you should know. Your KPIs will help you understand how many people view your site, how much time they spend on your site, what keywords they used to find it, and much more. Your website is an important asset to you and you have to understand it.

An out of date website can hurt your business. Keep your website up to date to show the world that you value it and its visitors. When you have a website with stale content you tell the world that you don't care, or that you are no longer in business. Your website should be a CMS (Content Management System). CMS websites are easy to update. Bes of all, you don't have to be a programmer to update your website content. If you can edit a Word document you will be able to edit your website. Do not settle for one of those old fashioned website that require you to depend on a webmaster for changes.

by: Sansal geel

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