Wenzhou: Major Household Appliances Supermarket "preparing" 51
Appliances from next year now
Appliances from next year now
Sell
Season?? 51 months and two years. But reporters found that the major home appliance supermarkets in Wenzhou for the 51 household electrical appliances have started to prepare for the war.
In Wenzhou, 51 season and home appliances
Air conditioning
Season is the front foot next to the rear, just two months testing the business intelligence and courage.
Vigorously behind closed doors of thank-
Decoration
If you pass people in the past few days the road will find that usually people out into
Suning
Victory shop closed its doors. Starting from February 27, opened less than two years of Suning stores victory began a new major renovation to upgrade.
Zheng Lizhong, according to Su Ning, general manager of Wenzhou
introduction, one of the purposes of this decoration is the use of household appliances in March off-season, preparing for 51 high-end market. Cheng said the first products to adjust the decoration, to create two corridors, a 60-meter flat TV Gallery; a 30-meter long hood and gas range boutique gallery. Second,
Brand
Adjustment, Suning advantage of this opportunity out of the shop fitting five percent of the brand, a total of as many as 30.
Industry, said Suning time less than two years into the Wenzhou renovation is to adjust the sales strategy of Wenzhou. From the adjustment direction, Suning will increase the price of Wenzhou high-end appliances
Competition
, "High-end low-cost" home appliances from consumers closer.
Layout adjustment on consumer convenience
Victory in Suning stores fitting fanfare when the Yongle five horses to prepare for 51 stores are busy.
Five horses in the business district of the Wing-lok, time to adjust the use of off-season
Shopping
Layout, is to satisfy some consumers were shopping habits. According to Wing-lok, Dongfeng Lu, Wenzhou Manager introduced the five horse store sales not as good as night the day, especially at a very high proportion of random purchase. It is this phenomenon but also the determination to adjust the layout of the first floor and second floor.
Starting this month, Yongle will store five horses
Mobile
Adjustment to the first floor lobby from the second floor, so phone on the first floor with the original digital integrated together, the five-horse on the street the only mobile digital area. While expanding the second floor
Kitchen
,
Water heater
Small home appliances business area, highlighting top of the line, four in May of
Home improvement market
Prepared.
Hit new store opening photos
Price war
This Saturday, local open-air home appliance chain stores in Yueqing opening of the fifth, which is launched it two months and the second chain Yueqing region. Home appliances market has a practice of opening new stores will be chosen normally the peak season price war this time will reduce the cost, but the open-air shop in the off-season, according to a price war to fight without fail.
It is understood that the help and
Philips
, Hitachi, Siemens, Electrolux cooperation platform, purchased directly from manufacturers thousand units of various types of special machines, plasma,
Liquid crystal
And other high-end
TV
The maximum decrease reached 20%, large-screen LCD is 300-1000 dollars will be returned;
Washing machine
, 5 fold refrigerator for sale, washing machines below 400 yuan, 500 yuan refrigerator below; air conditioning the audience none other 200-1200 dollars, part of the air conditioning even below 900.
Yueqing city currently has open and
Five Star
Two external appliance supermarkets, and shops are decorated Suning among Yueqing, so that four or five months, Yueqing appliances will be an unprecedented fierce price war.
Links
Wenzhou cross-regional
Home appliance chain
Shop Distribution
Urban: Suning a Wing-lok, two five-star two open-air two Melody 1
Yueqing: an open-air two five-star Melody 1
Yongjia: open a Melody 1
Ryan: Suning a Cangnan: Suning 1
by: gaga
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