Wenzhou Shoes: He Want To Do Sports Marketing, "cheese"
2004 Athens Paralympic Games, Olympics Ben Ni
, Zhejiang China Paralympic Delegation of clothing the only designated the official ceremonial clothing; 2004 Athens Olympics, the intersection of Wenzhou clothing as "the only Chinese in cheerleading apparel sponsor" ... ... sports fanatic, Wenzhou garment industry has been infected. With the arrival of the 2008 Beijing Olympic Games, sports marketing is increasingly becoming an attractive cheese.
Wenzhou shoes to participate in the "Olympic" proud
Since the sponsors of the twelfth Paralympic Games, the Olympic Ben Jenny Garments Co., Ltd. Zhejiang Zheng Chen, chairman of love are still concerned about the thirteenth Paralympics in 2008. He said support for the Olympics is a matter dragged on, the athletes, "Shen Canzhi not disabled," the perseverance and spirit of enterprise development is needed. He said that if possible, would like to hold a Paralympic Games photography competition, these works will inspire employees, touching, and meaningful.
Wenzhou Xin Cheng, chairman of the intersection of clothing, said that if a good opportunity and we hope to continue to sponsor the 2008 Olympic Games. He believes that the Olympics is a very good business opportunities and improving enterprise visibility and reputation, the company will is a very honorable thing.
2004 Athens Olympic Games, Wenzhou shoe enterprises can not become a direct sponsor, but still take a variety of ways regardless of cost "close" this sporting event. Ben-ni concern in Austria before the Paralympic Games, Aokang and Kangnai Group cheer on their mission with the Chinese Olympic athletes went to Athens for refueling. Wenzhou Ji Zhu Qinan won the gold medal athletes, Kangnai Group President Zhengxiu Kang Zhu Qinan immediately sent to the family 20,000 yuan, said the award; far in Hong Kong Aokang President Wang Zhentao also immediately called back, amply rewarded the first gold medalists 100000 Wenzhou Yuan, and published advertisements to congratulate. The idea is that even if they can not "close contact", but also exposed a little face at the Olympics.
"Sports marketing cheese" and moving them should be made cautiously
At the just concluded "the First China International Chess League", the law school group not only won the team's naming rights in Wenzhou and invited to the Chess Federation Vice-Chairman, Georgia's top players Azi Mai? play foreign aid by more than a dozen national media attention. But asked whether it will sponsor the 2008 Olympic Games, the law school group manager of foreign propaganda Nonhomogeneous that law school is to produce mainly men's suits, the image of the scene with the Olympics, not in a very intense match, although this is a good block of cheese, but also for we go.
Wenzhou Song of Ice and some ladies clothing company believes that sponsors a number of models such as the Miss World contest and other fashion events, may be more meaningful. General Manager Chen Zhonghuai Wenzhou Kangnai underwear jokes, sports marketing as a new flavor of the pie, are wanted to taste the taste, but who can not digest won.
Some have said that the eyes of sports marketing business in general into a "quick" tactics, a reputation that a passport or a simple promotional tool. Several times on television advertising, newspaper shouted few times, and the consumer has not really understand the information, they did not disappeared into the domestic corporate short-lived improvisation.
During the 2002 World Cup, Jianlibao new "Season" products to more than 3000 million buyout CCTV exclusive special live broadcast rights, intend to take the road of sports marketing using the World Cup a great sensation, the brand quickly became a hit. But the World Cup after the fifth season of advertising will be replaced by fashion, avant-garde to the sky as the spokesperson. Results "Sports Concept" and "fashion, avant-garde" clash, sports marketing into a "burn" game.
Marketing is sometimes unpopular choice
For the sports market, the existence of garment enterprises in Wenzhou wait and see attitude, perhaps the only major investment will always have a large harvest of views, so in the face of sports marketing, most have some reservations, that small investment might as well not vote. Indeed some companies sponsor a roundabout way the selection of sports, the only relatively small investment, but well there will be a bonus.
When most companies get together and race to the high maturity "a lot of donations", some experts advise, sponsor some new sporting events, can be achieved most cost-effective income and more. Such as skateboarding, bungee jumping, wheelbarrow, rock climbing and other extreme sports, young people today has become a new fashion, Anta sponsors of these new movements, "Anta Extreme Sports Classic" campaign, and achieved good results . In addition, as Nongfushangquan "buy a bottle of spring farmer, for the bid to donate a penny on" activities, in addition to raising funds and, more important is "to promote the social behavior of business behavior", will combine business and sports products, resulting in a kind of emotional resonance with consumers, to achieve marketing objectives.
With the 2007 Women's World Cup, the 2008 Olympic Games, the right to host the 2010 Asian Games settled in China, for China's enterprises, sports marketing, market space is growing. How to seize the opportunity to get on this tour Express earned a full bowl overflow basin will become a topic of concern in many companies, I do not know whether an enterprise has Wenzhou shoes ready?
by: gaga
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