A company that exists without a business logo might as well be without a name
. Your logo is the reason that many people will be able to recognize your business. The colors and the images that you use for this will be simple for people to remember even easier sometimes than the name. Once you have a logo you can use it for many different and important things in your business.
It is common to hire someone to create a logo for your business. Although some people that have built their own business feel that this is just another thing that they can take care of themselves, it can be created for you by a graphics designer quite simply. It won't cost too much and once you have it done you will use it for the life of your business usually.
You need the logo to go on your website. If you don't have a website that goes with your business then you need to get one going. Many people are able to connect with customers because of their website and it is a great way to have basic info available t potential customers. You can sell products and create a web side to your company for great profit as well, it just depends on how much you want to do.
Another very basic reason that you need a great logo is for the company letterhead and other customized products that you will use in daily business. This of course depends on the type of business that you have. If you give receipts then you will want them to have the logo as a part of it. If you use office supplies for doing business you will want your logo on these as well. It makes the office look great when there are a nice amount of matching logo items throughout the business.
You will eventually want to create a line of promotional products for your business. This is one of the best ways to get business exposure and it is important to sometimes have giveaways for your customers. If you choose some decent products and have your logo imprinted on these you can use them for many different reasons. Shirts and hats can be given to employees to wear while working. These can also be given occasionally to customers for various reasons. There are many great products that you can put your logo on that people will use and they will remind them to return to your business.