What Do I Need To Bear In Mind When Ordering Promotional Conference Bags?

Conference bags are a brilliant way of creating awareness of your brand

. At a conference you have a captive audience there to hear about you and what you are about. They are keen to know so make the most of the opportunity a conference presents you with.

There are a myriad of different styles, colours and sizes of conference bags out there to choose from and it is important to get exactly the right one for you and your final recipient.

What you really need is one that not only has a relevant space for bearing your logo or message but one that the recipients feel is 'on trend' and want to use in everyday life, something that will enhance the image of your organization and put across the image you want out there.

The whole idea of getting conference bags out there is to get as many advertising 'hits' as you can and to do that people have got to continue to use the bags long after the conference is passed.

Reproduction of your logo needs to be crisp and clear, whatever method you choose to brand the bag. Don't try to cram too much information on there. A bold statement logo on a variety of promotional products in your marketing mix will work far better than trying to get your telephone number, address, e mail and all your other contact details into one tiny space.

Correct corporate colours and messages which can easily be understood and remembered make a greater impact.

Obviously cost is important to us all in this current climate but do go for the best quality bag your budget will allow. Whilst no one will expect a conference bag to last forever it should be durable. The majority of conference bags supplied are nylon but they can also be supplied in cotton, jute and other materials with 'green' credentials.

If you go for a bag that does have econ credentials shout about it. If your bag is made from recycled plastic bottles get that printed on the bags so people know you care about the environment.

How do I shop for the bag that will be best for me?

There are many suppliers of branded and promotional conference bags in the UK but make an effort to look out for a well established company and one that doesn't merely offer you a blinding array of bag types but who also give you input on what style, fabric and branding will be best suited to your needs in order that you can make a wise choice ensuring that you and your end users are happy with the finished product.

by: Claire Appleton

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