What Does A Company Do To Make Carsales?

If we keenly analyze the carsales in any time period

, we will get to see a huge disparity. The disparity is between the kinds of cars sold. IN every countrys car market, a particular car brand dominates. Though there is a stiff competition in every countrys car market, one car manufacturer has a clear edge over the others. He is able to sell more cars than any other brand in the market. So what does he do to be different from others? Is it the technology, marketing strategy or is it some other thing? Lets try to find it out.

Countrys economy

A car manufacturer tries to relate his products with the countrys economy, which never fails him. To state an example, a luxurious brand like a Jaguar or Rolls Royce might not do well in an underdeveloped economy. However, in a developing country or a developed country, the brand might do extremely well since, the citizens of that country have started to earn or are earning big money. Similarly, a brand like Ford or Suzuki, which sells luxurious as well as economy cars will certainly register good carsales in an underdeveloped, developing as well as developed economies.

The kind of car that dominates

A car manufacturer analyzes the kind of cars that are sold in the country. In a populated country or in a country with lesser GDP, normally, you will find small cars ruling the roads. Not only these cars fit the budget of the people there, but also dont add much to the traffic problems that are common in these countries. On the other hand, in a developed or a developing country, you will see the balance in the number of small and medium sized cars. The expensive luxurious cars will still be less in number. A manufacturer who makes small as well as medium sized cars will always do well in these countries. However, the company who is good at producing small and economical cars will do well in the former kind of countries.

Customization

A car manufacturer tries his level best to customize his cars based on the conditions prevailing in the targeted countries. The kind of roads present, the average budget of the people there, weather conditions, competitors policies - all these factors come into play during the customization process of a car.

In addition to these factors, the infrastructural cost, the technology used, the profit margins desired, the marketing strategies, also play a vital role in predicting the carsales figure of a company. The company which moves in tandem with all these factors gets to enjoy a larger pie.

by: Michel J.

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