What Gives You An Edge?

The MYOB Business Monitor of August 2010 reported that for the first time since the

Global Financial Crisis, more New Zealand Business owners, such as accountant Auckland businesses, said they'd had revenue increases than those who said they'd had decreases. It's telling to look at where the increases are evident. Start up business owners appear to be faring better over the last year, than 10 years mature business owners.

The Numbers That Every Accountant Auckland Business Should Know

Business revenue gains were similar by location across New Zealand, though Wellington showed marginally more - perhaps not surprisingly bigger businesses reported bigger revenue increases. 52% of owners of medium business (20-199 employees) reported increases, against only 29% of sole traders. However, businesses with a website (37%) seemed more likely to report a revenue increase than those without (28%)

What They Could Mean For Accountant Auckland Businesses

And if you reported increased revenues over the past year, you're most likely to have more in the pipeline and you're more likely to be optimistic about the future. Sounds like a no-brainer, but it's worth breaking down.

What Your Accountant Auckland Business Should Have

The August 2010 Business Monitor noted a direct relationship between those who presently have more sales than usual in the pipelines and those more likely to expect business revenue increases over the next year.

Manufacturing and wholesale business had most in the pipeline, closely followed by finance and insurance. Where an average of 34% of business owners (such as accountant Auckland businesses) said they had more work or sales in the pipeline than usual, 44% of those with a business website indicated they had more, against 30% of those without a business website.

The August Business Monitor reported that medium sized businesses and businesses in Christchurch showed most optimism about revenue increases for the coming years. Of all businesses, those whose revenue had increased over the previous year were most optimistic at 64%. Next came those who identified themselves as "Business Builders" at 54%, followed by owners of start-up businesses (51%), then business owners who have a business website, at 50% (as against 39% of businesses without a website)

If you're not starting up your business, do you see yourself as building your business? If neither, it might be worthwhile looking at your website with fresh eyes. It may be what gives you an edge as an accountant Auckland business owner.

by: Jamie McKean

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