What Is A Digital Agency?

A digital agency is a business that aims to promote other online businesses using

new digital media such as websites, search engine optimisation, viral campaigns and other digital technology.

With the advent of social media and other compatible digital device applications such as those found on smartphones, digital agency development, design and marketing isn't necessarily restricted to the work that is immediately visible through a website address.

There is so much work that a digital agency needs to put into promoting a businesses or organisation online, that it can be mind-boggling for those without the necessary technological knowledge or expertise. Understanding the work of a digital agency is made harder by the fact that there are so many conflicting opinions of what is right and what is wrong. Digital agency professionals should however have a sound grounding in all manner of skills and knowledge.

A typical digital agency should employ technical experts such as those able to perform web development and web design. These roles require a lot of knowledge in website coding and computer languages such as JavaScript and PHP and they often form the backbone of any website or future digital marketing campaigns.

A digital agency should recognise that not only are building websites, mobile applications and other new digital media important, in order to give a business the necessary visibility online and in the digital world, they require promotion and online marketing. A large part of traditional website promotion is search engine optimisation; however, this skill has now grown to include video and other digital mediums.

Finding and choosing a good digital agency is a big decision that should be thought about sensibly by any business however ensuring that the digital agency themselves have a good online presence and high quality website is part of this job ensuring that testimonials add-up is the other part.

What Is A Digital Agency?

By: Paul baguley

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