What Is Best For Seo Content Or Links?

Search Engine Optimization (SEO) is defined as a process to improve the visibility

of a web site or a web page through natural search results in a search engine. Generally, more visible a site is on the search list, more visitors it gets from the search engines.

Content is the substance and the paragraphs of your page. It describes your web page and imparts relevant information to the seekers. More the content, better are the visibility chances of the site during search. But what is most important is the Quality of content. A site that is full of useful information will grab the viewers attention instantly. Hence, content should be of high quality, answering all possible common queries and should prove to be a resourceful powerhouse of information. In SEO parlance CONTENT IS KING because one is more likely to get inbound links from other sites if the website contains high quality unique data.

Links also help establish the ranking status of a particular webpage. Higher the number of incoming links to a website, better it ranks in the SERPs or Search Engine Result Pages. The search engines pay special attention to the anchor text, as through these, links lead to your web pages. Generally, links in the body i.e., in paragraphs are counted for more than the ones that are all by themselves in may be a navigator bar, or footer. Search engine optimizers try to link maximum number of other web pages to the website home page. Manual directory submission process is generally and most popularly used to create the appropriate inbound links. To get long term permanent one way links, techniques such as directory submission, article submission, forum posting, press release submission and other SEO methods must be regularly employed.

Looking at the nature and task of content and links, it can be rightly said that both work collectively towards making your web site and web pages more popular. Links are important for getting high search engine rankings while if your web page does not have enough good quality content, nobody will link to it. Through meaningful informative relevant content, visitors feel compelled to visit the site again and again. And the traffic is mainly generated and depends upon huge incoming one way links.

On its philosophy page Google says, Focus on the user and all else will follow. Accordingly, web masters are required to build the best possible web site rich in value content which another will feel glad to link back to; and good rankings will automatically follow through inbound links. For long term optimization, the focus should be on the quality of a web page rather than how to achieve a higher ranking. Its said that work hard, give quality, and fruits would be gained automatically in the form of success, income and fame. Similarly, the best way to achieve a high rank is to give ones all to build up a good web site with excellent informative content, as content surely rules the universe of SEO.

For more information visit www.seomixi.com

by: John Prabhakar

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