What Is Google Adwords?

Google Adwords is exactly the same as Cost Per Click (CPC) or Pay Per Click (PPC) Marketing

, however Google Adwords is only for the Google search engine, and most search engines have their own CPC marketing. Cost Per Click marketing is the use of the paid listings on the search engines, you will choose keywords which you would like to focus your advertisement on. You will pay for the keywords you choose to focus on and the more popular a keyword is the more it costs you. The great thing about CPC is that you only pay your advertisement when someone clicks on it and is taken to your website rather than paying for your advertisement when it is shown. You will find that when you put a CPC campaign in place it is beneficial to have a range of common keywords and some that are less common so that your advertisement is viewed by as many different people while still being related to your company. CPC advertisements can be placed on the search engines for an unlimited amount of times due to you only encountering a cost when your advertisement is clicked on rather than each time your advertisement is shown on the search engine pages.

If you are new to search engine optimisation (SEO) and have only just put in place on your website you may find it beneficial to also put CPC marketing campaign in place. SEO can take a small while to take hold and have an effect once it is in place, this is because the search engines need to make sure that the website is relevant to its keywords and it will slowly move up in the rankings of the organic listings. Having a CPC marketing campaign in place will allow your website to be advertised in accordance to its keywords and the ranking of your website has no effect on your advertisement and so even if you are ranking quite low your advertisement will still be shown on the first page of results.

If you are choosing to put a Google Adwords campaign in place it is very beneficial to have an Adwords manager, this is because they are well versed with Google Adwords and they will be able to help you get the very best from your campaign and make it work the best for you and what you want. Adwords management is essential if you do not understand Google Adwords, a manager will be able to help you choose keywords which will be beneficial to you and not necessarily the most popular keywords will be required, this also allows you to choose more specific keywords which are related to your website rather than general keywords. If you want to be successful online it is essential to make yourself easily found, people dont want to search for ages to find a website but they also dont want to be presented with a website which isnt related to what theyre searching for and so Adwords management will be a great help for you until you get to grips with how it works or you may prefer to allow someone else to handle your campaign altogether.

CPC will help you reach your target market direct, this is because your advertisement is only shown when people search for the keywords you have chosen for your advertisement. The people that are shown your advert will have directly been searching for what you offer making them much more likely to become a customer. When youre trying to reach your target market you must think of what words they may use to search for you, most people wont know the name of your website, and this means your keywords will need to be words which relate to the products or services that you offer.

by: Mark Glendale

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