What Is Search Engine Optimization

On the web, there are so many websites on a given subject that it becomes almost impossible to choose the best

. Visitors searching for anything only visit sites that are on the first page and maximum on the second page. In simple words, Search Engine Optimization is bringing the website among the first positions in the search engines. Search Engine Optimization (SEO) uses various tools, techniques and technical knowledge to get these results.

SEO services are a combination of various methodologies directed towards improving the position of a website in search engine listing. SEO involves the optimization of websites to improve their visibility in the search engines such as Google, Yahoo and others. The higher a website shows in the results of a search, the greater is the chance that this site will be visited by the user.

For understanding Search Engine Optimization, the beginners should know some basic concepts such as Meta Tags, Meta Title, Meta Description, Keywords, Navigational links and Content. Meta tags are used to describe assorted aspects about the webpage. These are very significant for website's visibility. Search engines read them from the site when you submit it to them. Main Meta tags are Meta Title, Meta Description and Meta Keywords.

Meta Keywords are HTML tags to describe the linked keywords in the document.

Navigational links are used at the right side or at the bottom of the page but never on the left of the page. All Search engines invariably read the site from the top left to the bottom right. Search engines place stress on the first hundred words on the site.

More the content you have on your website, more likely it is for someone to find what they are looking for. For this, make the site content rich. Lots of pages with lots of content are best for optimization. Always update the site as soon as you have the time. Never copy paste content from different sites. This will be negative for your site. Search engine optimization helps to create pages that are applicable to what users are searching for. Mainly, the significance of SEO is that it will help the users to find your website.

by: Amartyagi

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