What Is The Role Of Link Popularity In Online Business?

Link popularity is connected to the off-page element

, which is undertaken to improve the search engine results of business websites. It relates to the possession of links to the specific page from different sites and is thus amounts to greater popularity in the eyes of search engines. It is recognized positively by search engine algorithms and accordingly the search result improves offering tremendous boost up in traffic to the website.

You have to understand the classification of links, which are used to benefit the popularity of the website. They are internal, external, inbound and reciprocal. Internal links provide easy navigation to users within the same website and thereby for search engines as well. The external link leads to another website for complimentary information to readers. Inbound links are found on a separate website that connects the reader to your website, which is considered seriously by search engines. Reciprocal links are displayed in concerned websites.

You should also recognize the value of links. A link is given more weight when it possesses quality and relevance. Quality represents popularity and appropriate text for better value. Relevancy is about the similarity of subject of the website to which the link leads to.

The next important factor is PageRank, which is the standard in which Google approves a specific webpage. The value starts from 0 and reaches to the highest 10. It denotes the significance of the website in search results. We commonly use PR to discuss sites that we need to link in the link popularity scheme. Linking to a high PR site can be very useful in achieving significant traffic, which is converted into potential business for earning profit by the website owner.

You have to calculate the requirement of links for your business website to gain higher traffic. To do so, you must study the link popularity picture of major competitive websites. You are able to make an estimate of the requirement to fight competition. It is a continuous process and the achievement of higher position in search engines depend on the right kind of strategy that you plan for the improvement of your website.

by: Danapuria

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