What Is a Landing Page Desing?

This is a very popular topic on the online businesses these days

. If you are new to the concept youre probably wondering what they are and what makes them different than any other page on your web site. Lets share the basics.

Definition:

Just as the name states a landing page design is just a page in your web site where visitors will arrive after clicking a link (banner ad, Google Adwords, etc) Depending on the relevancy to the ad this site can be your home page or any other page on your web site.

What should a landing page design be?

A landing page should be a connecting element between your ad (the link the clients first click) and your product, service or overall company. Your landing page design should concentrate on a customized sales pitch for the visitor that relates to the initial ad, and will generate the kind of conversions you want. The best way of determining this is thinking about where the person is initially coming from and who they are. Providing a good match will increase your chances of engaging visitors and therefore your conversion rates. Having great people will give you better results, than simply directing all your visitors to your home page. If you simply drop people into your home page its like letting them to do all the work. They will take seconds to realize what they look for is not right in front of them. They will quickly hit the back button and go to your competitor. Give your visitor exactly what they are looking for, the reason why the click on your linking ad in the first place. Be careful not to include too many links or other distractions that might make you lose the visitors attention, before they get the initial message.

When to use a landing page

Every time you have control over where the people are coming from, and your goal is a specific transaction such as sales, registrations, sing-ups, downloads, etc. This applies particularly if youre paying for that traffic with banner ads, sponsor links or pay per click.

Read all article LANDING PAGE DESIGN?

What Is a Landing Page Desing?

By: george kasper

POST COMMENT

Pune - The City Of Countless Epithets Japanese Akita Dog Shenzhen Suning Stores All Year To Two Variable 8 Get a Big George Foreman Grill on sale Paper Shredder Faq Paper Shredder Types Explained Eliminating Fibromyalgia Hot Trends In Sonography Get A Detailed Insight Into Vulnerability Testing Reasons To Use Pheromone Cologne Psoc 5 As A Magnetic Card Reader Pay Day Advances What Is An Iva Variation?