What Other Energy Products Are Out There Besides Energy Drinks?
Are consumers tired of energy drinks? According to global analysts Mintel
, the number of consumers taking energy drinks/shots has remained at a flat 15 percent between 2007 and 2009. It may be time for
supplement manufacturers to develop more energy drink products, containing less caffeine, less sugar and more nutrition and flavorenergy products that would suit the needs of a wider audience.
Energy drinks are consumed mostly for their stimulant effect produced by a caffeine content which could range from 50 to 505 mg per can or bottle. Up until now, energy drink companies have been producing products with alluring names such as "Full Throttle" and "Rockstar", mainly targeting young males. Promotional campaigns sponsoring campus concerts and parties have made energy drinks a national craze among students. But, according to global analysts Mintel, beyond the youth category, energy drink manufacturers are having a tough time attracting new customers.
Data from the Mintel Global Market Navigator (GMN) reveals just why energy drinks may have lost their drive. Amongst non-users of energy drinks, 48 percent find them too expensive, 43 percent say they have too much caffeine, and 43 percent believe that energy drinks/shots are just not good for their health. According to the same survey, approximately 16 percent of people surveyed said they would be willing to try free samples of a new energy product. Many of these said they would prefer energy drinks with natural ingredients.
Supplement Manufacturers Can Fill Unmet Consumer Needs
As Americans grow more health-conscious, energy products that give a healthy boost of energy along with nutritional health benefits are attracting more attention.
In order to gain more market share, manufacturers may want to consider turning their advertising efforts to target older consumers. A consumer research study by Mintel revealed that men and women over the age of 55 are more active and one-third of them would consider purchasing an energy or cereal bar.
Ingredients for Nutritional Energy Products
The concept of an energy drink is popular as people continue to look for more and more ways to keep up with their hectic lifestyles. Energy products are typically manufactured in the form of energy drinks as this is the most convenient form of delivery. It also offers quick bio-availability of nutrients.
A healthy formula may include:
Quercetin, a flavonoid found in the skin of fruits such as blueberries and apples. Concentrated forms of quercetin promote sustained energy levels. It is an antioxidant that has anti-inflammatory properties and promotes sustained energy levels.1-2
Green tea is rich in antioxidants, particularly EGCG (epigallocatechin gallate), which is supported by a growing body of scientific research for promoting heart health, immune health and also known to help "burn calories".3 Green tea does have a caffeine content but it is about 12 percent of the caffeine content found in energy drinks such as "Red Bull".
Co-enzyme Q10. This vitamin-like substance is found in the mitochondria of every cell and is required in the production of cellular energy.4
Ginseng has been used for 2,000 years in Chinese medicine for promoting health, vitality and energy.5
Guarana contains a level of caffeine that is four times greater than that of coffee, with stimulating effects that longer lasting. It is one of the most popular natural ingredients in energy drinks because of its high caffeine content. It is also believed to stave off hunger.6
Rhodiola rosea is an herb found mainly in Siberia. It is an antioxidant believed to have adaptogenic properties. Some studies show that it relieves mental fatigue and may support cognitive functions.7
B-vitamins can be included in energy drinks to enhance nutritional value. They are known to play a role in energy production.8
D-ribose is a natural sugar that is known to enhance energy levels and promote heart functions. Only half as sweet as sucrose, D-ribose also helps to regulate healthy blood sugar levels.9-10
Customize a Healthy Energy Product
A good supplement manufacturer with a qualified research team can help you put together a formula that meets the needs of your consumer audience and has high potential to succeed in the marketplace.
Nutricap Labs, a high-quality supplement manufacturer with
GMP-certified facilities, has just what you are looking foran experienced research team equipped with an advanced in-house lab facility and GMP-certified manufacturing. We can help you customize a formula that effectively meets your target audience and exceeds all quality manufacturing standards
References:
Quercetin causes dose-related increases in energy expenditure and PGC1 in muscle of C57BL/6J mice, FASEB J. 2010 24:540.15)
Quercetin increases brain and muscle mitochondrial biogenesis and exercise tolerance. Am J Physiol Regul Integr Comp Physiol. 2009;296:R1071-1077.
A green tea extract high in catechins reduces body fat and cardiovascular risks in humans, Obesity (Silver Spring). 2007 Jun;15(6):1473-83.
Influence of CoQ10 on autonomic nervous activity and energy metabolism during exercise in healthy subjects, J Nutr Sci Vitaminol (Tokyo). 2008 Aug;54(4):286-90.
Regulation on energy metabolism and protection on mitochondria of Panax ginseng polysaccharide, Am J Chin Med. 2009;37(6):1139-52.
Guaran's Journey from Regional Tonic to Aphrodisiac and Global Energy Drink, Oxford Journals, Medicine, Evidence-based Compl. and Alt. Medicine, Volume 7, Number 3, Pp. 279-282.
Evidence-based efficacy of adaptogens in fatigue, and molecular mechanisms related to their stress-protective activity, Curr Clin Pharmacol. 2009 Sep;4(3):198-219. Epub 2009 Sep 1.
B-vitamins and exercise: does exercise alter requirements?, Int J Sport Nutr Exerc Metab. 2006 Oct;16(5):453-84.
The use of D-ribose in chronic fatigue syndrome and fibromyalgia: a pilot study, J Altern Complement Med. 2006 Nov;12(9):857-62.
d-Ribose improves diastolic function and quality of life in congestive heart failure patients: a prospective feasibility study, Oxford Journals, Medicine, European Journal of Heart Failure, Volume5, Issue5, Pp. 615-619.
What Other Energy Products Are Out There Besides Energy Drinks?
By: Kevin A
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