What Should Webmasters And Website Owners Do After Their New Website Is Live

Congratulations your website is live for public

, making website live for public does not mean people will start reaching your website on their own without you doing any efforts to reach them first. I do not want to demoralize you but its a BITTER TRUTH of World Wide Web culture, Netizens do not come to know of any new website on its own.

As per my knowledge there is no online directory on internet which presents a list of recently launched websites, so what should webmasters and website owners do - to make sure their website is being viewed and appreciated by web users and their target prospects?

Keep on reading as the following TODO list will help you in putting the right steps after your website is ready for public viewing:

1.Submit your website on major search engines, Google Uncle should be aware of your new website launched for sure because more than 75% people ask for help from Google Uncle whenever they are not sure where they can get what they want. Other than Google Uncle you should let Bing-the enthusiastic guy on the floor and Yahoo - the Lazy guy aware of your newly launched website. These 3 major Mentors are the most popular and respected guys in the industry of online search.

2.Make sure each page on your website has relevant and unique Title Tag, Meta Description Tag and Meta Keyword Tag.

3.Always make sure your designers and programmers have made the website good looking for not just the human visitors but for the search engine spiders also. In past 8 years we have experienced that Google keeps on changing its ranking algorithm.

a.Till 2004 Google was not so intelligent and was concentrating more and more on spidering as much data as he can Google gave highest importance to the Title Tag, Meta Data & Domain name.

b.Between 2004 - 2006 We noticed Google started giving high importance to keywords contained in Domain Names. People started exploiting it by creating hundreds of sub-domains and later got banned by google J

c.In 2007-2008 Google added more intelligence to its Algorithms and became aware of the OVER SMART search engine optimization tricksters who claim to guarantee you TOP listing on Google and started giving importance to well written HTML code also and stopped giving much importance to what keywords you have in the domain name or sub-domain.

d.In 2009-2010 currently search engines give important to:

i.Title Tag

ii.Meta Description Tag

iii. Meta Keywords Tag These days Google doesnt give any importance to Meta Keywords.

iv.H1, H2, H3 Tags

v.URL including domain name and the complete path

vi.Keyword Density on each page

vii.Images Alt Tag

viii.Image File Names you can use appropriately to feed keywords into the page which is ethical until you exploit this option too much.

ix.W3C validated code

x.Clean HTML code preferably Div Based code this saves the amount of HTML tags used within the code and gives back only the relevant textual content to the spiders thus controlling what search engine spiders should see and what they should not see.

xi.Link optimization including QUALITY back links, please notice QUALITY back links matter not quantity.

4.Make sure you have relevant information on the website. Example Your services, clients, past experiences, work samples, contact details.

5.Make sure you have your website content written by professionals if you can afford. Professional content can help you convert your website visitors into long term clients.

6. Make sure you have a Robot.txt submitted to Google, to stop Google spiders from crawling the files on your website that you dont want Google to crawl.

7.You should prompt the user to take action be it filling up your contact us form, RFQ form, online survey form or place an order for the products. It should be easy for client to take action whatever you want him to. Make sure there are no errors during the online payment process.

8.Your website domain name must be carefully chosen it should be memorable and represent your company culture/motto.

FATbit represents: Combination of BIG (FAT) from the real world and tiniest unit BIT from the virtual world, to deliver quality solutions at affordable prices.

9.Target Keywords should be carefully chosen. On one page, you should target only one set of related keywords. Do not try to target too many keywords on one single page.

10.Make sure you are checking your web analytics report frequently. Google Analytics is free for everyone.

Web analytics can help you gain much more knowledge about the behavior of your website visitors than you can ever imagine.

Web analytics can help you with analyzing:

a.How many visitors you are getting?

b.What is the source of traffic? Search Engines/Referral Websites/Direct Traffic etc

c.Which keywords people are using to find your website on search engines?

d.Which pages are getting most visitors?

e.How many people are visiting the contact us form but not reaching the Thank You page, you can check whats wrong on the Contact Us page.

f.Are your Calls To Actions doing their job? Are people clicking on the links you want them to?

g.Geographical location of your website visitors.

h.What are they buying?

i.What you can offer them together with what they are buying?

12.You should put the winning stories on your website. Example: Your portfolio, clients list, testimonials etc. People buy from you when they see it by their own eyes that your product/service is being enjoyed by so many other people already.

13.Use Ticket Management System to handle the enquiries received in a professional manner. It creates better image about your companys internal workings culture.

14.Use News Letter Management System to let your website visitors stay informed about latest events/offers and informational content from your company. You should always provide them option to Unsubscribe.

15.There should be no 404 errors on your website. If they find 404 errors on your website, It will prove to your customers that you are not professional at your work.

16.Keep testing your website contact forms and order process every week.

17.Last but not the least keep on analyzing how your website is performing and you can take the required steps on your own to improve the situation or if you can afford to hire professionals for taking care of your website do that because having a website online is just not enough you have to make sure that its very well presented and does not contain any errors and is solving the purpose you wanted it to.

amitmax(FATbit Technologies)

http://www.fatbit.com/

by: amitmax

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