A web log or a blog started out as a fun way to write an online diary and share it with all your friends
. However blogs have come a long way from that. Now we have special niche blogs which offer you detailed information about just what you need from web site designers to website marketing. It is no longer an easy place where you share what you ate for breakfast and the last movie you saw. A business blog is an asset to the business if it educates the visitors about the business and the industry. It can greatly help the business that you are trying to painstakingly build.
Information - Not Personal Histories
If you must share the history of the company that you work for, make it a brief one. Do not go into the personal biographies of the members who work there. Brevity and clarity are the order of the day. By all means share the qualifications of the staff but refrain from talking about that employee who got drunk at the office party and danced on top of the dinner table. You can share the story of how the seed money for the company was collected or what the vision of the company is. You may even share the goals that the company has set for itself, but make sure that you keep it brief. This is not what will inspire your visitor to buy from you. It is the rumour of a sale which will make him return with his credit card.
Timely Promotions, Offers and Discounts
There are particular periods of time when people actually are looking forward to spending money online. Before major festivals is a good example. Shopping online picks up drastically in the holiday season before Christmas as people try to avoid the rush in crowded shops and still try to get most of their kith and kin presents. You can also count on a peak in shopping just before Valentine's Day. If your website sells items that can be used as gifts you should use your blog to spread the word about promotional offers that you are making. The heavier the discount that you offer the more the traffic that you will attract.
Customer Care Stories and Testimonials
Nothing builds trust more than a true story of a customer. Unfortunately online testimonials have been so misused off late that they have lost the credibility that they once enjoyed. So if you are going to put up testimonials make sure that you can provide contact data for the person as well. That does lead to more authority. You can also talk about case studies of customer care that you have handled. Talking about resolution of specific problems faced by the customers will be more appreciated than cheesy stories of people saying how much they loved your products. So use the power of your blog with care.