What a good autoresponder tool can do for your online profit margins

What a good autoresponder tool can do for your online profit margins

E-Mail marketing is another channel of online marketing that can work well in conjunction with other online marketing campaigns including Search Engine Optimisation, Pay Per Click and Social Media. When it comes to promoting your online products or services it's important to avoid being confined to just one channel. So many webmasters focus exclusively on trying to attract traffic via organic search and so often neglect the potential there is in marketing to an existing customer base. The important thing to keep in mind is that it's seven times harder to attract a new customer than it is to retain an existing one before you put your products in front of a new audience you should consider how best to monetise your existing traffic and e-mail marketing presents a tremendous opportunity to do this.

E-Mail marketing presents so many opportunities to increase the profit you take through your website. The first opportunity it presents is the possibility of retaining the existing traffic that comes to your website. For example, say you are currently driving in excess of 1,000 visits to your website on a monthly basis you can conceivably turn some of this traffic, say 5%, into subscribers to your e-mail list. Without an e-mail list there is the possibility that the 5% of people who you have managed to get to sign up to your list may have left your website never to return again with an e-mail list you have managed to retain their contact details and at the same time, another outlet for your marketing efforts. One point of note here is to ensure that each and every page on your website includes your main contact form, this will encourage users to sign up at every possible opportunity.

Another way that e-mail marketing can improve you profit margin is through the sharing of information. In order to encourage your users to sign up to your mailing list you need to be in a position to provide them with some form of incentive e.g. some free information. You can provide them with this information in the form of an e-book and you can integrate your various product offerings within the content of the book this means that you're not just providing them with free information but you're also encouraging more people to return to your website and potentially gaining more revenue too.

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