What's your Goal for Social Media in Your Online Business?

What's your Goal for Social Media in Your Online Business

?

These days you have no choice, but to differentiate yourself from your competitors unless you have an exclusive product. Otherwise you're forced into the unwinnable battle of competing for the lowest prices and fastest shipping. In this case, it is the social media that will play a very useful role in providing you an online business opportunity.

This is why social networking sites like Facebook, MySpace, and LinkedIn have become so popular. Social media is about sharing your experiences, photos and videos, and you can even tag your friends. You can integrate your Twitter account with both Facebook and MySpace and your friends can comment on your tweets. You can build fan pages or groups to promote the brands and activities you really love or advocate. You can also do a lot of online work with the help of social media.

Three Primary Social Media Goals

When we look at online marketing, there are three broad categories into which nearly all social media related goals can fall. They are usually either aimed at:

>> Building/Strengthening the Brand >> Driving Conversions >> Increasing/Monitoring the Presence

Just for an example, if you're a plumber in New York, social media might not have a direct influence on increasing sales. Most of your prospective customers are still going to find you through search engines with keywords like plumber in New York' or New York plumber service'. They are not going to go on YouTube to find a plumber. Rather they will prefer to take the help from the social media sites.

Hence starting at this broad level and thinking about the goals you have for your business, you can use the help of social media. You can be assured to have great success in building your online business opportunity, which will provide huge profits in less time.

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