What are Trollbeads?

What are Trollbeads?

What are Trollbeads?

Scandinavian 'Trollbeads' is the Original bead in this now incredibly popular Danish charm bead concept. A unique concept in bespoke jewellery it was created by the Aagaard family from Copenhagen in 1976. The extensive Aagaard family still own and run the Trollbeads empire as a family concern.

Creativity and innovation is the life blood and motivational force for the continuing success of Trollbeads. Trollbeads was started by Lisa Aagaards (Designer & CEO of Trollbeads.) grandfather (Soren Nielsen) three decades ago a creative goldsmith and silversmith from Copenhagen, but it was her love of design and experimentation with glass that has taken Trollbeads and the whole charm bead concept to the global success of today.

Lisa, her family and extended family of designers are the creative force that started this bead phenomenon and they remain the momentum that drives this concept forward, launching frequent new products and ideas for the rest of the industry of copies to follow. The first glass Trollbead was developed in 1988 by Lisa and glass beads became a mainstay of the brand by 2002. Each glass bead takes 11.5 minutes to make by hand.

Each bead in the range is individually hand-made using quality raw materials including sterling silver, 18ct gold, Italian glass, natural pearls and precious stones. The many different symbols, flowers, animals, zodiac signs, colours and materials featured in the beads offer endless variations and combinations which make the jewellery both distinctive and personal.

Trollbeads features an extensive range of high quality, highly individual beads depicting over 400+ intricate designs. Trollbeads is unusual in that each bead has its own story and symbolism which can be interpreted by you to mark an experience or an event. A collection of individually selected beads can be arranged on a Trollbeads foxtail bracelet or chain to create an exclusive and unusual life story bracelet or necklace which will be unique to you.

What are Trollbeads?

By: Tim Cockram

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