What can SEO do for your automotive business?
What can SEO do for your automotive business?
If you are reading this article, you probably are aware of just how competitive the automotive business can be, and you are looking for ways to give yourself a business edge over your competitors. It's easier said than done of course, there are many factors come into play when you want to out perform your competitors. One of the most commonly forgotten areas in this technology race is the proper usage of SEO or "Search Engine Optimization" techniques to out rank your competitor on Google. We all want to be the first on the list when it comes to your own business, but getting there in cyber space is not quite the same as in the real world. If your business is relatively new or your domain age is relatively short, you probably have very little exposure on Google when your target key phrase is searched. But with proper SEO applied and little patience you can change all that for the better.
You, like many other dealer principles probably hired a web developer or firm to design your web site to be as flashy as possible, but over usage of graphics and flashy headers can actually hurt your Google ranking. Because the Google bots treat flash files and graphics as a block of blank content, having a web site that is heavy on graphic elements will translate to confusing Google of your business model and poor search results.
Another good reason to minimize on flash and graphics is due to the size of the files; generally speaking flash files are heavy on size, which in turn will delay the transmission time from your server to the client's computer. With today's high speed modems you may not notice this issue until you are using a dial up to connect to your web site, remember there are still many people in the world that is still on dial up modem access to the Internet. If you must have the flash or graphic files on your web site, you should use the proper "ALT" tags to explain to Google what the files are all about. Using the ALT tag in your HTML on images will index your image into Google image search. This can be a surprising source of traffic when you look at your overall exposure.
Hire the right SEO company to optimize your web site, make sure they have good references and solid customer service. SEO can be very touchy subject, without proper knowledge of this type of work can actually hurt your ranking rather than boosting it. Make sure your SEO firm is using good or "White hat" SEO practices where they are building your inbound links by hand, and by human. There are short cuts in the SEO world where you can run certain scripts to generate hundreds of inbound links in hours. Google is more intelligent than you think; having Google thinking you are using "Black hat" or hacker's approach to PageRank can literally be a death sentence to your web site as well as your online business.
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