What is Contextual Advertising and How is it done?

What is Contextual Advertising and How is it done

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Every website that is earning money from Google Adsense or other similar advertising network must be showing some advertisement on its main page and other pages. These advertisements come from the advertising network. Now the question arises which type of advertisements are displayed on these websites. The advertisements that are shown on a website depend on the content of the website. For example, if a website is offering the loan related content then the advertisement of a financial institution providing loan at lower rate of interest may be displayed on this website. Similarly if a website is offering the content related to the laptops then the advertisement of a laptop seller can be seen on this site. This type of advertising in which the advertisement displayed on a site depends on the content offered by the site is known as the Contextual Advertising.

How this advertising is done?

If you are searching some relevant sites that offers the content you are interested in and you reach to such sites then you will not only see the information requested but you will also see the advertisements of the products or services belonging to the same niche and displayed on the sites you have searched. This is because the advertiser has chosen to display his product or service in the Google Advertising network and the advertisement will get as many viewers as the budget of the advertiser allows. Google is the best online advertising agency. No communication is needed between the publishers and the advertisers and there is also no limit defined to the maximum number of the publishers that an advertiser may get because the advertiser may get as many publishers as his budget allows and the publishers may be same or different every time. So the advertiser may or may not know the publisher. The program residing on the Google server is responsible to manage the publishing of advertisements.

Benefits to the publishers

More and more users who own a website or blog are joining the various advertising networks to become publishers. The reason for continuous increment in publishers is the revenue a publisher earns when a visitor reaches to the site of the advertiser after clicking the ad published in the site of the publisher. There is no limit to how much a publisher may earn because his earning is directly proportional to the number of clicks that the site of the publisher can give to the advertiser. Google AdSense is the best and cheapest method to become a publisher because to become a publisher through Google, you will not need to run those costly offline advertising campaigns. All you need to become a publisher is an online web portal where you can publish your content.

Google AdSense has changed the face of the contextual advertising by making an automated relation between the advertisers and the publishers. So this type of advertising is now much easier with Google AdSense and other similar advertising networks.

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