What is conversion rate marketing and how can it grow my business
span>Share:Conversion rate marketingor conversion rate optimization is the process of enhancing the performance of your website by increasing the conversion ratio. Internet marketing is becoming more and more popular these days and many websites are trying all they could to get as much traffic as possible. This is through other target sites funneling traffic to the website, advertisements on forums, blogs and various other places. Often this could cost a lot. In the end if a large number of visitors are moving away from your website without doing business or even contacting you, the money spent to get the traffic is wasted.
Conversion rate expertsuse different mechanisms to find out why visitors to your site are not exactly being converted into potential customers. With a detailed feedback system,conversion rate marketingaims to first find out why the customer is moving away from the site. One can also get a good idea from the bounce rate of a webpage. If a visitor moves away from the page very quickly it only means that the advertising is not on target and is attracting people who are expecting something else and not the product on offer.
Conversion rate marketingin a way is focused on getting the niche audience that will do business. This is through identifying the right places to advertise and the right text and graphics to be used. For example, advertising about pet food needs to be done on a popular site for social networking of pet lovers. This also needs constantly monitoring various strategies. The experts will help you identify which pages, keywords and ad words brought the maximum customers and which of them were the least successful. This will help channelizing the entire strategizing program. Slowly you can replace strategies which work with those that don't.
What is conversion rate marketing and how can it grow my business