What to Look for When Analyzing your Referrer Log Information

What to Look for When Analyzing your Referrer Log Information

When you are analyzing your referrer logs there are certain things to which you should pay particular attention.

Number of views per day:-

The page impressions or page views tell you how many hits your site has received to HTML pages only. A hit can be defined as any action on a web page such as when someone views it.How long visitors are staying on your pages:-

This will give you some idea as to how successful or not your pages are. If visitors are leaving almost immediately then they are not interested in your proposals. There will always be some people who have visited your site by "accident" i.e they misunderstood what your page was all about. However if it appears that too many visitors are leaving quickly then a reappraisal of your page/site is urgently required.Number of user sessions per day:-

This refers to the activity of one visitor to a web site.The most requested pages:-

By studying this information you can make decisions as to which areas of your site can be expanded and the least requested pages can be dropped. This gives you the opportunity to improve your site substantially.What are the top entry pages?

This information will tell you which pages are bringing the most traffic and how visitors are first coming to your site. By studying the data you may be able to improve your other pages to make them top entry pages too.The top exit pages:-

This tells you where most visitors are leaving. Is this a "turnoff" page which can be improved?Errors:-

We are talking here about errors such as 404 pages. You may get away with one or maybe two occasionally but if seen too frequently then your site will be deemed to be unprofessional with serious consequences for your sales!Single access pages:-

These are pages which are being viewed on their own which means that visitors are not clicking through to other pages. Again a study of the reasons for this together with action to remedy can improve your success rate substantially.Which geographical areas are the most active:-

This could be important to you if you are marketing internationally or in specific areas of a country. It could be that cultural differences may be having an impact on your marketing.

Perhaps certain terminology may be thought to be offensive in certain areas? If a particular segment of your market is underperforming then this needs to be addressed.Which search engine spiders have visited your pages:-

Once you have submitted your pages to the search engines it is advisable to monitor this section to ascertain spider activity.The browsers used by your visitors:-

There is a danger that visitors using some of the older browsers may not be able access your site if you are using the latest "wiz bang" technology. It is important, therefore, to ensure that the technology you use for your website is as user friendly as possible. By all means keep up to date but do not get too far ahead of the crowd!The top referring search engines:-

Knowledge obtained here will help you with your keyword strategy.So by taking time to analyze your traffic properly you will gain valuable insight into how to improve your website and thus obtain even greater traffic flow.To YOUR successJohn Beaumont

Internet Marketer

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