When A Keyword Analysis Tool Just Isn't Enough
If you've done any amount of keyword research while promoting web content
, you've undoubtedly come across a variety of keyword analysis tools. Some tools are free, some are a one time cost, and others charge a monthly fee. They offer a wide range of features to make your research faster and easier. Unfortunately, no amount of features can make these tools perfect. They all have some drawbacks that you should consider when you are doing your research.
One problem is that they all tend to work off of one specific premise, and that is that you already know a root keyword from which to start your search. What can you do if you want to promote a site that is in a niche with which you are not yet familiar? If you aren't comfortable with what this niche wants, how can you know which root keyword to start researching?
Likewise, what if you have been researching and promoting for a while, but you aren't getting the results you would like? And after you've been working in a niche for a while, what happens when you just run out of things to say related to the keywords you've already researched?
These are situations where a keyword analysis tool just isn't going to help you much. Luckily, there are some simple steps you can take to get your research efforts back into high gear. This is how all of your new research projects should start, and where you should turn continuously for more ideas and better understanding.
The first step you should take is to find a representative community online. If you are promoting something related to weight loss, look for support forums and other online groups. It can be helpful, especially if you are really good at getting down to a small niche within a given market, to look for the larger community of which your niche is a part.
Continuing with the weight loss example, perhaps your niche is people following a specific diet, such as the South Beach Diet. In this case, you would look for diet forums and similar communities, especially those who had a subgroup or section dedicated to your diet.
The reason for doing this is because it can give you a wider perspective on the people involved in your niche. It may also be a place where people go for advice regarding which diet to try or how to succeed with this diet, giving you an opportunity to see the thought process of people in the niche. This can help you know how to create your content so that it is better tailored to their specific wants and needs.
Another drawback of keyword analysis tools is that they are only as good as the database from which they draw their keywords. While many tools draw their information from Google's keyword analysis tool, even these are not nearly complete when it comes to good keywords that people are typing into the search box.
To find some of these additional keywords that the tools may miss, it can be very helpful to simply go to the search engine and start typing one of your keywords. As you do, you should see a drop down list of keywords begin to appear. These are suggestions from the search engine based on the most popular keywords typed in that start with the letters you've already typed. Make a note of these and use them for further research and for developing your content.
Another spot to look at is the related keywords which you will often find at the bottom of the first search page when you search at Google. These keywords are considered by Google to be similar to the one you just searched, so they are worthy of further consideration as well.
Finally, you should pay attention to the tools that the team at Google continue to add to the search pages. One of the most useful recent additions is the Search Wheel, a relational search tool that allows you to type in one keyword, then follow links around a wheel to follow related terms and ideas. While this tool seems to be best for finding niche ideas within a market, it can certainly be helpful for finding niche keywords.
When A Keyword Analysis Tool Just Isn't Enough
By: Chris Steiner
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