When The Market Re-emergence Of Home Appliances, "jiangsu-made" - Appliances Tm, Consumer

Bring new

Bring new

Home Appliances

Sales soared, silent recycling industry for many years to re-fire, and the dismantling has been effectively regulate the market ... ... All this shows that

TM to

Policy, has been recognized by the people, show a "small but powerful chain," the leveraging effect. What effect the signal came back, how to make good policies more staying? Recently, this reporter conducted a survey interview.

Strong demand, appliance manufacturing sector is still a sunrise industry

State of development of home appliance manufacturing industry benchmark, the consumer goods market has been manufacturing home appliances contested.

Experts believe is related to the national economy and industry, regardless of product size, as long as access to millions of households, is a large industry. Specific to the appliance, with the accelerated replacement product, the consumer market will be continued to pull. Disassembled household appliances industry in Nanjing, Kai Yan

Electronic

Hua-Ming Chen, general manager of calculations, some 20 million households in Jiangsu, the average

TV

, Air conditioning updated every 10 years, refrigerators and washing machines updated once every 5 years, so we must update only 2 million TV sets annually.

Province Macroeconomic Research Institute Advisory Board for the East introduced, by the end of 2008 the outbreak of the International

Financial

Crisis was a watershed, our export-oriented economic structure from within and outside the requirements to become simultaneously. With higher levels of domestic consumption, upgrading to accelerate, consumer appliances will gradually increase the rigidity of demand, appliance manufacturing industry is still a sunrise industry.

Appliance manufacturers do a good job, the social effect is huge, can only contribute to a large number of employment positions. Nanjing Audit University Market

Marketing

Head of Department Professor Xu Caiguo that such students start their opportunities in the field of home appliances is much more than heavy industry, are more likely to succeed. Home Appliances

Service

Market demand is relatively too large, can absorb the business, employed more accordingly.

To upgrade and revitalize the prestige brand appliances, Jiangsu

Appliances TM to highlight the effect, send a signal back to the manufacturing sector in our province: the market is becoming a strong brand in the world.

Suzhou, Wuxi and Nanjing was once the four major home appliances manufacturing base in our province, but after the transformation and upgrading into a seller's market lags behind the pace, the market has gradually become a "Haier", "United States" and "

Hisense

"" Changhong "," Geli "Group of Five appliances arena, first-line brand products in Jiangsu hard to find figure.

A closer look at the reasons, whether it is marketing, marketing innovation, or brand building, technology development, five major home appliances group almost one step. Appliances is a mature industry, competition to a certain stage, various technical convergence, and the rest is to do the brand, doing market. Industry suggested that the most important manufacturers in Jiangsu appliances household appliances is to adjust the structure, improve the level of green design, manufacturing process to improve the level of focus on development and application of energy-saving technology, environmental protection and resource recycling technology, new materials and information technology. Meanwhile, the use of TM to an opportunity to develop long-term development planning, to encourage competitive enterprises to extend downstream industries, enhance brand radiation.

It is noteworthy that, with the Yangtze River Delta into the middle and late industrialization, the relocation of many manufacturing industry, home appliance industry is no exception. Care for the East introduced the State Department recently received approval from Anhui Wanjiang economic zone, 50% of the manufacturing sector, 70% of the appliance manufacturing industry, 70% of the foreign investment, are undertaking the industrial transfer of the Yangtze River Delta. Jiangsu electronic information industry and high technology industrial base is good, can provide the technical basis for the appliance manufacturing and industrial base, the current focus should be small and fine, small and specialized, small, excellent on an issue, the formation of cluster industries to stimulate Jiangsu appliance manufacturing industry in the livelihood of the people take a greater share of consumption.

Trade and Industry together for TM to the policy have more staying

Next TM, consumers are want to increase the water heater, smoke machines, mobile phones, microwave ovens and other products. Have suggested, Jiangsu can within our capabilities, our province in the province to increase production capacity and brand advantages variety of subsidies to support a number of local industrial production enterprises bigger and stronger.

by:gaga

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