Where Does Innovation Come From?

Where Does Innovation Come From?

Where Does Innovation Come From?

It really doesn't matter whether you invented radio, wireless signal, or silly putty, innovators are innovators because they believe in what they are doing and they won't stop until it's done. The twentieth century saw the advent of major physical inventions such as airplanes; societal, structural inventions such as the assembly line; and the creation of world-altering theories, such as Albert Einstein's Theory of Relativity.The World Wide Web was created in 1991 by Tim Berners-Lee. This resource system has changed the face of business and communication. Nowadays, some of the most innovative people are working within digital and using all of its channels to become major influencers. Influencers are different from innovators. They may be inventors or they may simply be people who are able to recognize something that is cool, smart, or amazing early on, and because of who they are, they are able to popularise it. Influencers are the trend setters of the world. They are people who feel comfortable doing what they're doing and that's what makes them confident, that's what makes them a leader.Ultimately innovation comes from crowds; it doesn't come from eureka moments like some people believe. Today's technology lets us see the formulation of those ideas more clearly. Moreover, content is becoming more user-generated. Encouraging user-generated content has proven to be a successful marketing technique for those brands selling products consumers are passionate about and want to engage with.How to build innovation into your company structure:As traditional communication barriers are being broken with technological advancements, so too should they be broken within organizations. Building innovation into a company structure is necessary, although every organization will do this differently. Some will make it a department, some will allot their staff a percentage of their work time to work on whatever they want (Google has done this and it's proven to be very successful for the company in terms of product-output), others will encourage it through open discussions. No matter what, innovation needs to be built into companies in a real way.Brain Arthur is the author of The Nature of Technology. He believes that innovation comes from really understanding existing technologies. That the more tools we are able to command the more innovative technological combinations we are able to come up with. The interesting thing about innovation in general, but technology specifically, is that a new one will solve the problem of an old one, but will also create its own set of problems, and therefore requires another technology to be invented to solve its problems. (Drutman Lee, Miller-McCune)

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