With so many industries going digital, it is only natural that their marketing should also be digitised
. But digital marketing means more then having a website and a Twitter account. It means reading and understanding search engine analytics and learning to report on them. Knowing how to bid for Pay Per Click campaigns and writing compelling ad copy in less then twelve words. It's knowing how to execute a successful email campaign and increase search engine rankings organically. Many companies, even internet savvy ones, don't know how to do these things, or they simply don't have the time. As a result internet marketing agencies have been sprouting around the world that have the skills and expertise to offer these services.