When you have ensured that your current customer base is happy and content then you can begin to look at other options to bring in new customers
. There are several ways to do this and asking your current clients for referrals is one of them. You will be surprised by the "refer a friend bonus" you can offer them and the impact that this can have on how many good leads you can be given, just by offering them something for recommending a friend. Certain companies have been offering "refer a friend" bonuses for years and this alone has allowed them to keep their company ahead further than any company spending thousands on lead generation or extensive SMS (Sales and Marketing Strategies). You can offer money off, a free product or even a discount which will be substantially less than you would have spent on marketing. Word of mouth referrals are like gold so treat them as so. Imagine spending hours cold calling people, all this will do is waste a lot of your time where as referrals from already happy and loyal customers will allow you to bring in new custom without having to spend a single wasted minuet cold calling anyone.