Who Else Wants To Learn How To Build A List For Lead Generation?
In just about every instance, the best kind of lead generation is a very simple method of using the internet
. It is called, list building. A lot of business owners do not understand this. In fact, they still do not even use the internet for any kind of promotion or customer interaction, if you can imagine that.
Many proprietors feel that since they do not have the kind of business, where someone can visit a website and pull out their credit card and have something sent to them in the mail, etc., that there really is no reason to go to the bother of learning how to put up a website. And, they refuse to pay someone else, because no direct sales can be made to pay for it.
Consider, for example a dentist, an owner of a restaurant, and a dry cleaner. None of them can deliver their products to you by way of courier, so you are not going to buy anything from them on the internet. They might not understand the need for having a website, due to that reason. Yet surely, there are people where they do business, who are looking for what they offer, and who go online to get such information.
So, if they had a website, and did some basic search engine optimization (which is easier than it sounds), it would be fairly simple to get a number of first page listings, that people would land on when they go to search engines looking for their products or services, in their particular city. Some of those prospects, absolutely would click on the link that would take them to their website, and that could only help their chances of getting more business.
Even while that is a lot better than doing nothing to promote your business online, it is leaving out the most important piece of the puzzle, and the main reason for having a website; which is lead generation through building a list. Picture this: the prospect clicks the link from the search engine results, and gets taken to the website. One of the first things she sees is an offer of a report that she can use to solve a problem -- or maybe it's for a really sweet discount coupon, etc.
This is known as an ethical bribe, and it is classic lead generation through list building, in action. If the prospect wants to collect on the bribe, they must give up their email address and subscribe to the newsletter, which is going to keep providing more value, of some sort, every time it arrives in the prospect's inbox.
The fact is, it's fairly uncommon when someone goes to a website for the first time and buys right away, or makes a buying decision, as the case may be. When first time visitors leave your website, they usually do not come back, unless you were able to capture their email address, as described.
It really does not matter what your business is. It works the same for everything. You could be a multilevel marketer, building your organization, or a taxidermist who specializes in penguins. The internet has prospects searching for what you are offering.
If you learn some basic skills, like putting up a simple website, and learning how to research the search terms people use to find your product or service, you will be able to easily build a list of targeted prospects who are naturally attracted to your business. If you do not want to learn the technical aspects of this kind of lead generation, you can simply pay others to perform them for you. It's up to you.
by: Steve Mills..
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